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Industry News


Innovation and authenticity to drive growth in UK manufacturing post Brexit


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nnovation and authenticity will be the key drivers of growth in UK manufacturing post Brexit – that was the overarching message of over 100 leading British manufacturers, producers and brands at this yearʼs Make it British Forum on November 2 at the Textile Centre of Excellence, Huddersfield.


They met to debate how to be uniquely British and capitalise on customersʼ desire to buy British-made products, with demand for British-made goods up 36% in the last five years. Mark Jarvis, managing director, World


Textile Information Network, gave delegates an inspiring glimpse of the impact of digitisation, describing the capabilities of microprocessors woven into fabrics, connecting garments to the internet in a new and innovative way. “Our opportunities for growth in materials and


manufacturing lie in digitisation,” he urged. “Collaboration is vital and mass personalisation is the key to meet the needs of the consumer. By 2025 the power will shift to the consumer. Every manufacturer in the UK has the opportunity to be the most innovative and leading manufacturer in the UK. The opportunity is there to put us at the forefront of agile manufacturing. But we mustnʼt be lulled into inaction.” His rallying call certainly inspired delegates at the forum – business owners and operators – to tell their personal journeys, enjoying the opportunity to share ideas and learn from each other. But how do businesses tell their own compelling ʻmade in Britainʼ stories in order to get noticed in an overcrowded market?


Kate Hills, founder of Make it British, explained: “Itʼs not enough to simply stick a Union Jack on your product in


ColorJet India partners with Digital Hires in Spain and Portugal


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ndiaʼs biggest manufacturer and exporter of wide format inkjet digital printers ColorJet India has appointed Digital Hires from Spain, as its distributor in Spain and Portugal.


Digital Hires which was set up in 1992, is a successful and renowned distributor in Spain, Portugal and the UK, of digital treatment of images and printing systems for the printing industry.


The Spanish company will be marketing all the variants of digital printers from ColorJet like UV, soft signage and eco-solvent. Digital Hires will also be providing after sales service for these machines. ColorJet offers digital printers in several configurations in speed and print heads, which meet the varying needs of sign and signage printing. Signage products comprise entry-level solvent printers to high end UV and soft signage printers. For applications in sign and signage, ColorJet has the Polo Turbo, Softjet Plus, Softjet Grand, Irisjet, Irisjet Pro and the Neptune. In UV printers, the company manufactures the Vulcan, Verve Hybrid, Verve, Verve Mini and Verve LED, while in eco-solvent printers; it offers the Polo HQ, Aurajet Series II and the Neptune HQ. Binoj Anthony, international business head at ColorJet India, said: “This partnership is a good reason to feel happy. Entering into these two important markets with such a respected company which specialises in digital inkjet products is another reason to be euphoric.


The Digital Hires team


“This partnership will encompass all printers manufactured by ColorJet. I believe it is a fantastic opportunity for both of us to provide some excellent printing technology to the end users in Spain and Portugal.”


| 10 | January 2019


order to translate desire into sales. Itʼs all about adding value.” The inspiring line-up of speakers included Stephen Bent, international sourcing/production manager, Dr Martens, who helped to demystify social media as a means to help promote your British brand, sharing details of the Dr Martensʼ project to engage their apprentices with social media, claiming: “Their passion for our brand and confidence in using social media enables them to share the message in their own individual ways. Weʼve found three out of four of our apprentices through Instagram.” “We need to bang the drum about the good ethical practices of British producers,” added Oliver Platts, managing director, Joshua Ellis & Co. Andy Ogden, director & general manager, English Fine Cottons, urged delegates: “Have the courage to be authentic and tell your story!”


Wild Thang helped the most vulnerable in society at Christmas


The Wild Thang team with The Cotton Street Project L


ast month, promotional products supplier Wild Thang supplied the branding for Liverpool-based The Cotton Street Projectʼs Emergency Homeless Survival Packs free of charge. The Cotton Street Project is a truly unique and groundbreaking initiative that has been created by Signature Livingsʼ Lawrence Kenwright. The emergency survival packs made a huge difference to those in need during the festive period. Wild Thang also went one step further by donating a sizable amount of stock clothing such as jackets, hoodies and hats to The Cotton Street Project which kept a number of vulnerable homeless people safe and warm during the cold weather. As part of the companyʼs fundraising Wild Thang also held a Christmas jumper fundraising day, with money raised donated to the Whitechaple Centre, which is another organisation also doing great work with the homeless in Liverpool.


www.printwearandpromotion.co.uk


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