search.noResults

search.searching

dataCollection.invalidEmail
note.createNoteMessage

search.noResults

search.searching

orderForm.title

orderForm.productCode
orderForm.description
orderForm.quantity
orderForm.itemPrice
orderForm.price
orderForm.totalPrice
orderForm.deliveryDetails.billingAddress
orderForm.deliveryDetails.deliveryAddress
orderForm.noItems
Focus on Shorts & Trousers


The bottom half S


–T


Are shorts and trousers considered an afterthought or are they high on the end-users’ agenda? Here we find out.


teve Smith, sales executive at Craghoppers Expert and Teri-Louise Deegan, marketing executive at Prestige Leisure, provide two conflicting views when it comes to shorts and trousers. “Here at Craghoppers, we definitely think that shorts and trousers are as high on end-usersʼ agenda as polo shirts or shirts when it comes to workwear. For us, shorts and trousers have just flown off the shelves,” says Steve. Whereas Teri-Louise comments: “I think that there are many points that end users consider when it comes to deciding on workwear suitable for the lower half of the body. The decision maker for this is more often than not the employer deciding on a uniform for the workforce, which means different considerations for different industry sectors. However, I do think that trousers or shorts are more of an afterthought, in comparison to uniform staples such as polo shirts or shirts.” For Crahoppers it could be the case that because the brand offers specialised shorts and trousers targeting a specific market it notices more of an uptake in sales of these products. As Steve points out: “We have especially noticed that the Kiwi Trouser and the Kiwi Pro Stretch is very popular. A huge selling point in our Kiwi Trousers is Nosi Defence technology, which acts as an effective barrier to biting insects.”


Are shorts and trousers worth the outlay? In comparison, Prestige Leisure is able to provide a more generalised overview of the printwear market from its position as a distributor. Teri-Louise continues to explain why she thinks shorts and trousers come in second place: “I think that the first consideration for any decision maker with regards to a uniform would be the cost, and they would ask themselves if it is really worth the outlay. “How many people would see or acknowledge an employee


wearing branded legwear? Branded upper clothing such as polos and shirts work because the branding is eye level and it's continuously seen and noticed. For example, front of house staff are behind a desk – their trousers or shorts aren't noticed. Hospitality staff tend to wear aprons – again is the branding noticeable on the trousers?


Trousers or shorts are more of an afterthought, in comparison to uniform staples such as polo shirts or shirts.


eri-Louise Deegan, marketing executive, Prestige Leisure


“Most businesses are looking for ways to streamline costs and eradicate unnecessary spending which offers no return on investment.” Interestingly, Teri-Louise also raises the point about the lack of variety available in the shorts and trousers department and the difficulty this may pose when implementing uniform rules and regulations. She says: “I think that there is also thought to be given to how much latitude employers have in regards to control of the dress code. Implementing regulations regarding upper clothing is relatively untroubled due to the wide variety of styles available


that is able to cater for men and women across all sectors. However, this is not the same for trousers and shorts in our industry, and employers could run the risk of implementing unfair expectations, such as forcing women to wear menʼs styles. I think that more and more businesses allow their employees to choose their own unbranded legwear, decreeing only to the extent that they should be of a certain style or colour.” However, many professions do place importance in wearing regulation shorts and trousers, such as law and order forces, postmen and bus and train drivers. This helps retain professionalism and also helps build public trust as they are easily identifiable. Also, in the beauty industry, many spa and salon workers wear co-ordinating outfits, which really help to lend a polished and professional image.


All of this suggests there is a need for the provision of shorts and trousers in the printwear market.


The best trousers You may never find yourself in the position whereby you become a fashion stylist to your


customers, but if the time comes you may find this useful guide helpful. Big thighs


If your customer has got bigger-than-average thighs, then wearing skinny or slim jeans isnʼt recommended as this will emphasise their legs and make them appear out of proportion. Instead offer straight or tapered jeans as these will give plenty of room around the thigh while still tapering down from the knee.


Muscular legs


If your customer has been hitting the gym, then recommend tapered or straight cut jeans. The best tapered jeans for big thighs will be looser around the top and thin out towards the ankle.


Athletic legs


The best jeans for those with athletic legs are slim fit jeans. Although these types of customers could wear skinny


| 62 | July 2019


Best work trousers For a casual choice, try a pair of chinos. The best chinos come in a simple colour like beige, navy or black. For a great smart casual look suggest that your customer teams their chinos with a light Oxford shirt.


trousers, they may appear too tight and become uncomfortable.


Chinos are a great choice for a


casual workwear look


www.printwearandpromotion.co.uk


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76