Industry News

Gildan announces multi-year partnership with Live Nation G

music festivals. Jeffrey Cooper, vice-president marketing, Gildan Activewear, said: “We are excited to partner with Live Nation, the leader in the live music industry. Music is a passion point for our consumers and the live music experience provides us a unique and tremendous opportunity to connect with fans right across the US.” The partnership official began on Memorial Day Weekend (May 25 to 27) at the BottleRock Music Festival in Napa, California. American Apparel will leverage the power of live music to activate the iconic brand through VIP experiences, consumer-facing promotions, on-site activations, integrated social media campaigns and much more.

Shavonne Dargan, SVP, Live Nation media and sponsorship added: “Live music events have always been cultural destinations for people across generations. As a long-time trusted supplier to our merchandising teams, we are thrilled that they have chosen to partner with Live Nation and leverage our scale to introduce the American Apparel brand to our fans during powerful live moments.”

At these festivals consumers will be able to capture the rich memories of live experiences across a range of American Apparelʼs iconic collection of tanks, tees, raglans and hoodies.

New vice president of global manufacturing for Nazdar


azdar Ink Technologies has appointed Woodrow Williams III as vice

president of global manufacturing, effective June 10. Based in the USA, Mr Williams will oversee manufacturing operations and materials management for Nazdar's global manufacturing locations in Shawnee, Kansas and Stockport, UK.

In his new role at Nazdar, he will also be responsible for providing strategic leadership and tactical direction to support quality assurance and continuous improvement. Mr Williams has moved to Nazdar from a 25-year tenure at a major industry ink manufacturer, most recently holding the position

Graphtec GB appoints new business


Woodrow Williams joins Nazdar as vice president, global manufacturing

of director of operations overseeing nine regional service centres. In this role he demonstrated success in streamlining business operations including performance measurement, production schedules, budgets, strategic planning, environmental concerns, health and safety, and staff development. At Nazdar, Mr Williams will be working alongside Jim Davidson, vice president of operations, who will assist with his transition to the company.

On the new appointment, Richard Bowles, president of Nazdar

Ink Technologies, said: "We are excited to have Woodrow join Nazdar and look forward to the positive contributions he will make in our organisation."

ildanʼs brand American Apparel has been announced as the official printwear partner across 16 Live Nation music venues and six

The partnership started at the BottleRock Music Festival in May

development executive

raphtec GB has appointed Ellen Wain as a new business development executive. She joins the companyʼs sales and marketing team, with a primary role in supporting existing and new customer relations and promoting new product innovations. While initially focusing on the marketing of a new digital card printing machine, Ms Wain will have shared responsibility for the entire Graphtec product range. This includes the primary CE and FC series of cutters for which the company is especially renowned.

Having worked previously with one of Graphtec GBʼs main authorised resellers, Ms Wain has gained

Ellen Wain is Graphtec GB’s new business development executive

considerable technical and customer relations experience that will be of significant benefit to the business development activities of the company. These relate especially to a major rebranding initiative to be announced in the near future.

July 2019 | 5 |

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