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FESPA Review


FESPA Print Expo 2019 delivered value-added ‘return on experience’


This year’s FESPA Global Print Expo took place in Munich from May 14 to 17 and welcomed more 20,700 visitors from across the world. Here we review the leading international exhibition for specialty print and signage.


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total of 34,104 visits were recorded at this yearʼs FESPA Global Print Expo, with attendees coming from 137 countries, including from as far afield as the USA, China and Japan. FESPA exhibitions director, Roz Guarnori, commented: “The overall attendance figures indicate that there is a sustained interest in an exhibition like FESPA Global Print Expo. However, what has been most rewarding is the feedback on how the show has delivered in terms of ʻreturn on experienceʼ, which suggests visitors and exhibitors are focusing more on the valuable insight and knowledge gathered from the show and its features, rather than thinking exclusively in terms of cost per lead or ROI. The response is


encouraging, especially for an event that has always aimed to inspire and highlight the possibilities that speciality print has to offer.”


Digital print machinery was singled out as the key area of interest for 41% of visitors, followed by digital print consumables (31%). This is matched by the proportion of visitors interested in textile and fabric, demonstrating FESPAʼs growing importance as an international meeting place for the textile printing and garment manufacturing communities. Consistent with FESPAʼs mission to support print businesses with education and best practice guidance, the FESPA 2019 event programme included a range of immersive features such as Printeriors, Print Make Wear and Colour L*A*B*, as well as the popular Trend Theatre, FESPA Awards and the World Wrap Masters vehicle wrapping championship. Collectively, the features attracted thousands of visitors through a combination of creative displays, engaging speakers, guided tours and practical demonstrations. FESPA Global Print Expo 2019ʼs strapline, ʻAn explosion of possibilitiesʼ, spoke to the array of opportunities for business development in speciality print. This was evident from the extensive line-up


| 48 | July 2019


of product launches and enhancements introduced at the show. A total of 700 exhibitors filled six of Messe Münchenʼs halls, displaying a host of new equipment and colourful applications.


Positive feedback


Exhibitors such as Canon Europe and Dataline commented on the strong volume of leads generated at the show. “FESPA is an occasion to meet with customers and prospects from all over EMEA to develop our sales


manager EMEA at Mimaki Europe commented: “We were particularly pleased to see the way in which FESPA is becoming an increasingly international exhibition. In fact, at FESPA 2019, we met visitors not only from EMEA, but also from the Americas, Asia and Australia, reaching the widest international audience ever.” Louis Patruno, director marketing and new business at DS Smith, a first-time exhibitor, was also particularly enthusiastic about the event: “The show has been a very insightful experience for us. From our talks with visitors and prospects, weʼve noticed three key trends: first of all, FESPA has built a truly international audience – the show can no longer be classified as a European show, opening up a host of new business opportunities for exhibitors; secondly, we have been very impressed with the quality of demand – visitors know what they want and now have very specific requirements that we need to be able to satisfy; and finally, sustainability has become a key priority, with an increasing number of customers keen to embrace green practices and we need to be able to deliver eco- friendly products. In that respect, the show has been an eye-opener.” Ms Guarnori concluded: “The wave of positive feedback from visitors and exhibitors in Munich has been nothing short of overwhelming. Itʼs invigorating to see that FESPA is increasingly viewed as the leading global showcase of technological innovation in digital, screen and textile print, as well as a key annual event for investment decisions.”


pipeline and this year we


exceeded our expectations for leads across all our products,” said Wouter Derichs, sales and marketing director, large format graphics, Canon Europe. “We could not have been at a better place at a better time, we even overshot all our targets with high-quality leads,” added Dirk Deroo, CEO at Dataline.


Other companies were keen to highlight the international scope of the visitor audience. Danna Drion, senior marketing


● FESPA Global Print Expo 2020 will be held in Madrid, Spain, from March 24 to 27. Also taking place alongside the event will be European Sign Expo 2020 for non-printed signage, and Sportswear Pro 2020, FESPAʼs newly launched exhibition dedicated exclusively to sportswear manufacturing.


www.fespa.com www.printwearandpromotion.co.uk


FESPA launches Sportswear Pro F


ESPA is expanding its textile portfolio with the launch of a new exhibition called Sportswear Pro, which will run alongside the FESPA Global Print Expo 2020.


With a focus on the latest technologies in on-demand and customised sportswear production, Sportswear Pro will bring together suppliers of solutions for three key areas of sportswear manufacture: design, production, and decoration (printing, engraving, embroidery and laser appliqué systems), as well as developers of accessories, smart textiles and printed electronics.


In addition to the exhibition, the new event will feature a dedicated conference programme reflecting the business priorities of sportswear manufacturers and designers, such as sustainability and automation.


www.sportswearpro.com


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