Industry News
Wild Thang brands LFC’s Champions League final team jerseys A
head of the UEFA Champions League final on Saturday, June 2, Wild Thang embroidered Liverpool FCʼs first team kit. Andrew Dwerryhouse, Wild Thang MD, said: “I am just bursting with pride that LFC chose a local Liverpool company to brand the first team kit once again, having produced last yearʼs embroidered final shirts too. “In terms of the football world stage, a Champions League final between Liverpool and Tottenham Hotspur doesnʼt get bigger or better and you genuinely dream of these moments happening as a company. “We are proud to have branded many Premiership and elite teamsʼ football shirts including Everton locally, but also across the UK with
I
nternational Coatings has added Axeon Non-PVC Crystal Clear Gel Gloss 1807 to its products range.
Axeon Crystal Clear Gel Gloss is colourless and very clear in appearance, and has a wet look when printed on top of flashed Axeon or other acrysol and plastisol inks. It is easy to print and works equally well on automatic and manual printers.
Crystal Clear Gel Gloss can be used as an over-print coat to create highly desirable clear, glossy designs – ideal for
Jimi Hendrix art reproduced by permission from David Edward Byrd
Manchester City, Wigan, Blackburn, Derby, West Ham, Leeds, Southampton and many more over the years. As this is for the
Champions League final this job really is the pinnacle of branding exposure. “Many thanks to Nikki Boardman who was the Wild Thang team member working her magic with the embroidery machine and is already preparing for the Oscars, so there may be Hollywood appearances very soon!
“Finally I want to thank the club personally for putting their faith in Wild Thang to produce some world class embroidery and I think made in Liverpool for Liverpool FC has got a nice ring to it.”
The Champions League final ended with Liverpool beating Tottenham 2-0.
The jerseys were embroidered by Nikki Boardman ICC introduces Axeon Non-PVC Crystal Clear Gel Gloss 1807
adding dimension, accents, and interest to prints. It can also be used as a clear carrier and adhesive for PVC or glass caviar beads.
Axeon Non-PVC inks are ground breaking in that they can be printed just like regular plastisol inks and are a great alternative to harder-to-print water-base inks.
Axeon Crystal Clear Gel Gloss 1807 is available through International Coatings' exclusive network of distributor companies.
Geiger announces further European acquisition G
eigerBTC, a subsidiary of Geiger, a multi-generational family owned and operated company in the US, has acquired York- based distributor Response Marketing as part of a continued expansion strategy to support clients in the UK and across Europe. Response Marketing has been in business since 1999 and has gained a reputation as one of the most innovative promotional merchandise distributors in the UK. GeigerBTC made the acquisition as part of its ongoing strategy to support the needs of global customers in North America, Europe and worldwide. Response Marketing, managing director, David Tysall said: "We are really excited to become part of the Geiger family, it's a perfect marriage. Our expertise in marketing and innovation blends perfectly with Geiger's huge knowledge and global infrastructure." Geiger CEO, Jo-an Lantz, stated: "Response Marketing has a great reputation for creating innovative and outstanding marketing solutions for their clients. David and his team will bring a wealth of experience and enthusiasm to our UK colleagues.” Frank Murphy, managing director of GeigerBTC, added: "We are delighted to have David and his team on board. We feel very fortunate to have found such an experienced and creatively driven partner to work with. Their location in the beautiful city of York means that more of our clients can now enjoy an even better, local service going forwards."
| 14 | July 2019
Frank Murphy, MD of GeigerBTC, and David Tysall, MD of Response Marketing, shake hands on the deal
www.printwearandpromotion.co.uk
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