Focus on Menswear
Retail trends in the printwear market A
As we all know retail trends play a massive part in product development in the printwear market. Here the experts from across the industry outline their thoughts on the upcoming autumn/ winter season and what trends you can expect to see flow through into the menswear sector.
ccording to Teri-Louise Deegan, marketing executive at Prestige Leisure, the A/W season will see several menswear trends from the eminent realms of high fashion replicated in the retail and wholesale sector.
“Many of these trends identified hark to a youthful and unique style, which correlates with the nostalgic pieces being increasingly worn by males,” she adds. Teri-Louise highlights as an example the
puffer jacket, which is continuing its renaissance seen in previous winters. “Inspired by the 80ʼs trend when outdoor technical styles from Moncler, Fiorucci and Timberland were first worn purely for style by youths on the streets of Milan, bright and bold colours and loud prints are the order of the day this time around,” she explains.
For those looking to explore this trend,
brands such as Result, 2786 and B&C have decoration-friendly styles in which can be used to create this look perfectly. The Menʼs Down Superhood Jacket from B&C (BA657) has six contrasting colour options, making it a great starting point. Teri-Louise continues by saying that
this A/W season will also see men embrace layering in a more sophisticated and stylish way than ever before. “Major fashion events such as Pitti Uomo A/W19 were full of distinguished
fashionistas draped in layer upon layer of stylish menswear. Clashing prints and contrasting fabrics were in plenitude, which makes this an
What’s your best-seller?
Here, companies from the printwear industry highlight one of their best-selling products from their menswear collection and explain what makes it so popular…
Russell creates more and more products that pick up on the business-athleisure trend. A good example is the Washed Oxford Shirt 920M in 100% cotton that complies with the OCS standard. Special garment washing and a button-down collar give this shirt a casual fashion look; and the functional details are just as convincing. The shirt has a detachable loop for perfectly fixing neckties or glasses and also forms part of Russellʼs Easy Care Line. The Coolmax shirts also feature in the athleisure segment. Thanks to especially developed Coolmax fibres they ensure excellent breathability and moisture control. Another highlight is the micro-twill fabric that is particularly hard-wearing. Both products fuse sporty utility with comfort and design.
The Washed Oxford Shirt 920M
The Kiwi Trouser was inspired by the great outdoors, to keep hikers out on the trails for longer by providing comfortable and practical trousers that will stand up to the elements. Since the product hit the shelves over two decades ago, the trousers have been a staple for workwear and a best-selling item for Craghoppers.
– Steve Smith, sales executive, Craghoppers Expert
– Andreas Gauer, trade marketing manager, Russell Europe | 54 | July 2019 Kiwi Trouser
www.printwearandpromotion.co.uk
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