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Industry News


Nova Chrome UK becomes Polyprint reseller and brings FilmJet Mini to UK


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ova Chrome UK has become a UK reseller of Polyprint’s DTF printing solutions, expanding its offering for businesses looking to enter or scale up their garment personalisation operations. The partnership includes Polyprint’s FilmJet Mini range, featuring an all-in-one system that prints, powders and cures transfers within a single compact unit. The FilmJet Mini range is made up of four models, with the Mini 30 and Mini 60 available with a choice of i1600 or i3200 print heads.


Ryan Connolly, business development manager at Nova Chrome UK, said: “DTF has been the big success story in the personalisation industry in recent


(From left) George Marsonis, PolyPrint, with Nova Chrome’s Ian McDowall and Ryan Connolly


years, but for small businesses or inexperienced users, it can be a complex setup. PolyPrint’s new all-in-one solution is revolutionary.


“Customers no longer need a separate powder coater and oven to produce


Soyang promotes new wide-format manager for UK & Ireland


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oyang Europe has promoted Damien Martin to the position of wide-format manager for the


UK & Ireland.


He takes on his new management position at Soyang, having joined the company in April 2024 as sales manager.


Mr Martin will work closely with print service providers across the UK & Ireland, helping them to identify the most effective technology for their businesses. A key part of his role will include overseeing machinery showcases at Soyang’s new demonstration facility in Altham. He said: “I’m very grateful for the opportunity. The wide-format portfolio within our hardware department continues to go from strength to strength, and I’m looking forward to working closely with our partners and supporting customers across a broad range of markets.”


Mark Mashiter, CEO of Soyang, added: “Drawing on his established experience in wide-format hardware sales, Damien will continue to focus on customer engagement, live demonstrations and helping


www.printwearandpromotion.co.uk


their transfers, which increases speed, reliability and ease of use while saving vital workspace. “These machines are both an entry-level and a high-production solution. They are ideal for existing DTF users looking to expand and improve what they offer customers, but they are also a great entry point for companies looking to get started with DTF.” Nova Chrome UK’s latest additions strengthen its position as a supplier of DTF, dye sublimation and UV printing equipment, supporting businesses with solutions tailored to their production requirements.


The new equipment featured at The Print Show, where the FilmJet Mini range made its UK debut.


Good Earth Cotton leads eco approach


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ood Earth Cotton (GEC) has highlighted the importance of independently verified


environmental data as new EU rules raise the requirements for businesses making sustainability claims.


The European Union’s Empowering Consumers for the Green Transition Directive (EmpCo) began applying from September 27, restricting generic environmental claims that cannot be substantiated by recognised environmental performance.


GEC said the changes reflect its approach to cotton production, which focuses on measurable environmental outcomes, primary farm-level data and independent verification, alongside physical verification of fibre at source.


Damien Martin


businesses invest in reliable, productive equipment that enhances their capabilities.


“This shows Soyang’s commitment to continued investment in our hardware department.”


Danielle Statham, owner of GEC and FibreTrace, said: “For years, we used the language of regenerative agriculture because it helped describe the direction farming needed to take. But a practice is an intervention; an outcome is the evidence. “The next generation of fibre will not be defined by the practice it claims. It will be defined by what can be measured, independently verified and connected to the physical fibre itself.”


September 2025 | 17 |


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