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Industry News


David Luke MD calls on businesses to support charity sector in 2022


M


anchester-based school uniform manufacturer David Luke is calling on businesses to consider how they can go further in the ways they support charities in 2022.


Following another successful year of working in partnership with Wood Street Mission on its SmartStart project, Kathryn Shuttleworth, managing director at David Luke, is calling on business leaders to strengthen their connections to charity organisations by pooling expertise and private sector infrastructure to deliver best outcome for those receiving support. During its five-year SmartStart partnership, over 14,254 children in Manchester and Salford have received free school uniform through Wood Street’s SmartStart Scheme. In 2021 alone Wood Street Mission gave school uniform to 3,180 children from 1,513 families.


Ms Shuttleworth said: “Our partnership helps to solve the problem of school uniforms being unaffordable for many families across Manchester and Salford. But unlike a traditional charity partnership we work with Wood Street as if they were a retail customer. This includes a subsidised commercial partnership that sees our support extend beyond the provision of brand-


might be best used to support those of us experiencing poverty.” The cost of school uniform has been high on the news agenda this year following the introduction of The Education (Guidance about Cost of School Uniforms) Act 2021. Many families struggle to meet the cost of buying new school uniform but the benefits of wearing a uniform cannot be underestimated which is why SmartStart is so important in Wood Street Mission’s special projects calendar.


David Luke has partnered with Wood Street Mission for five years


new school uniform to fully integrate customer services, delivery and returns, even staffing the pop-up shop. While it may be tempting for businesses to scale back charity projects in light of pandemic pressures, families who rely on the support of partnerships like Wood Street Mission and David Luke are going to need our support more than ever in 2022. We would urge other businesses in the region to consider how they might integrate a charitable initiative into their plans. To look beyond cash donations and consider how pooling their expertise and products


Mark Gaffney of Wood Street Mission added: “Our SmartStart programme is essential for the families we support. We honestly believe in the positive impact of uniform and have seen first-hand how it helps children to integrate, to feel excited to learn and be able to blend in with other kids without feeling different. A happier child means better concentration in studies, and helps with confidence. Our partnership with David Luke demonstrates how our charity can work in partnership with the private sector and truly make a difference to those who need our support most.” With over 40% of children in Manchester living in poverty, initiatives that support families throughout the year are critical and Wood Street Mission is urging businesses to consider how they might support similar projects in 2022.


Coloreel and Tajima Europe enter into partnership T


ajima Europe has added the Coloreel to its offering to make the instant thread colouring technology available to even more garment decorators. The collaboration is in an early stage, but Franck Raynal, general director of Tajima Europe, is excited to be connecting distributors and clients who are on the lookout for new single and multi-head embroidery machines.


He said: “I’m happy for the opportunity to work with Coloreel technology. I want to see how far and how we best integrate Coloreel into our solutions


“Our customers are attracted by the new technology that Coloreel brings. They want to find out more and to see what can be made by this new way of colouring. I want


www.printwearandpromotion.co.uk


to inspire our customers to see the benefits of adding this new technology to their embroidery machines.”


Mr Raynal, who started off in the industry as a digitiser and in embroidery software development, is also intrigued by the unexplored effects and colour effects that make complicated designs possible. He added: “This new technology is bringing new ideas into our traditional industry, it’s an exciting addition. Coloreel technology is bringing new blood into our industry. The challenge is finding the best solution to add it to existing machines. I am intrigued, it is a little revolution going on.” Tajima Europe was also attracted to Coloreel’s sustainability aspect, whereby less water waste and storage is needed


when there is one single thread, being instantly coloured during the embroidery. Mr Raynal concluded: “Coloreel brings a stronger value to our offering. The technology widens the possibilities of personalisation of products, bringing so many colours to the table. The possibilities are unlimited.”


February 2022 | 9 |


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