Industry News
Survey reveals that 41.3% of startups don’t have a digital marketing strategy O
ver 120 B2C startups were interviewed as part of a survey called ‘Startup
Marketing Research: Challenges and opportunities in digital promotion’. The research focused on the digital marketing strategies that startups use in their promotion and found that 41.3% of startups don’t have a digital marketing strategy.
Top three research findings:
1) 41.3% of startups do not have a digital marketing strategy: A marketing strategy defines the way a company is going, and it also shows when its goals should be achieved. The marketing strategy is implemented by following the steps that should be taken to help increase profits. Marketing efforts can be focused on various things, including digital marketing tools. Digital marketing is very important
I
for startups with digital products. Surprisingly, the survey findings revealed that 41% of startups do not have a digital marketing strategy at all.
Strategy director at
Zorka.Agency, Kirill Oreshkin, said: “The formula for a successful marketing strategy is very simple. You need to understand two things: what consumers need and how to change their behaviour so that they favour one product over another.” 2) In 20.7% of cases content marketing is the key tool of a digital marketing strategy: The ‘new black’ of modern marketing is content creation and social media. In this endless flow of information, it is the responsibility of companies and brands to draw attention to their products themselves. This point is proven in the survey findings, as content marketing (20.7%) and
Mimaki says we are seeing a new era of production
n a new blog post titled, ‘The Green Revolution: How Microfactories Can Change the Face of Fashion’, author Mark Sollman, product manager EMEA, Mimaki Europe, says we are seeing a new era of production enter the fashion arena. Globally, the fashion industry is now estimated to account for around 10% of greenhouse gas emissions and 20% of wastewater, making the pursuit of greener production methods more pertinent than ever before. Thankfully, Mr Sollman says we are seeing a new era of production enter the fashion arena, with the increasing emergence of technologically advanced, highly automated microfactories. Along with reducing unnecessary waste through on-demand production, microfactories have a smaller ecological footprint than traditional garment production and require no water use during the production process, making it not only a faster solution, but a greener one too. Where traditionally, apparel manufacturing has centred on a production chain model of sourcing materials and producing garments in bulk, microfactories are now enabling on-demand, on-location production, making it possible to create everything from unique, one-off pieces and samples right through to entire product lines.
| 14 | February 2022
social media (20.1%) have been ranked as the most popular digital marketing tools. Email marketing is slightly less popular with 19%, influencer marketing is at 16.7%, followed by SEO with 13.8% and affiliate marketing at 8%. 3) The most popular marketing metric for startups is Revenue Growth Rate (18%): The survey findings show that the key metrics for most startups are Revenue Growth Rate (18%), MRR (15,3%), LTV (11,3%), Retention rate (10%).
Metrics are prioritised as follows, based on the product type: Retention Rate for mobile apps, Revenue Growth Rate for marketplaces and e-commerce platforms, and more.
The survey was conducted by
Zorka.Agency marketing team together with SOLYANKA.
Madeira UK adds precision screwdriver to range
The microfactory minimises the cost of not only storing stock, but also of shipping it and responsibly disposing of unsold items. Where recent geopolitical events have highlighted the fragility of global supply chains, microfactories offer a unique independence from these systems, empowering garment manufacturers to future-proof their businesses, become less reliant on external systems and suppliers, and reduce the risk of disruptions. Microfactories have the potential to significantly increase profitability for garment manufacturers, with the additional benefit of being easily scalable as production increases. Perhaps even more compelling, however, are the environmental considerations. The environmental benefits inherent to microfactory production will have an even greater impact as it becomes more prolific and commonplace throughout the fashion world, with the potential to effect meaningful environmental change as adoption increases in the years to come.
The precision screwdriver set
A
new precision screwdriver set has been added to Madeira UK’s product portfolio to make it easier to maintain embroidery machines. The 9-in-1 precision screwdriver set includes eight tips – four flat, four Phillips – that are conveniently stored inside with a screw cap to keep them secure. The tip receiver doubles as an H4 hex nut driver. The new tool is described as being ideal for needle changes and bobbin case tension settings, for keeping on hand at any professional embroidery station.
www.printwearandpromotion.co.uk
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