Industry News
Fruit of the Loom continues setting standards in sustainability
F ruit of the Loom has
introduced a new colour for 2022, as well as joined the Better Cotton
initiative.
Athletic heather is the new colour and a total of fi ve styles – T shirts and polo shirts – will be available in the new grey shade. The sporty grey is sleek and elegant and suits every style. The special thing about athletic heather: the fabric is made of 90% cotton and 10% recycled polyester. This ensures that the fabric is comfortable and soft on the skin and is also fully in line with the sustainability initiative The Fruit Way, because it reprocesses and gives new life to recycled materials.
Alongside responsible production processes, Fruit of the Loom is constantly working on increasing its company standards and improving itself. In this regard, Fruit of
Skull Print named custom clothing store of the year
B
uxton-based Skull Print has been named Custom Clothing Store of the Year 2021/22 for Central England. Owner Sam Hulme told the Buxton Advertiser: “It’s mind blowing to think my little shop is the best in central England. I’m buzzing, I can’t believe it. “I don’t know who nominated me but I’m so pleased to have won.” Skull Print was created in 2018 by a music fan for music fans and now Ms Hulme prints band merchandise and custom clothing in an ethical manner, by being able to trace her supply chain and after printing using recycled tissue paper and recycled/ recyclable mailing bags. She also uses a Brother GTX printer, of which a major benefi t is its environmentally- friendly inks.
Ms Hulme is joined in her cellar while printing by Skull Cat, the company’s mascot.
Skull Cat Iconic T in Athletic Heather
the Loom is actively involved in improving cotton farming practices on a global scale and has recently also become a member of Better Cotton, an organisation aimed at helping cotton communities survive and thrive and at the same time protecting and restoring the environment.
A spokesman said: “We are proud to be a member of an organisation that improves global cotton production for people, for the environment and for the future of the industry.”
Better Cotton trains farmers in how to use water effi ciently, respect the health of the soils and natural living space, reduce the use of harmful chemicals and respect fair working conditions.
So, if you decide for cotton products from Fruit of the Loom, you are helping invest in the mission of Better Cotton.
Business Monitor contributor passes away I
t is with great sadness that we announce the passing of Paul Clapham, Printwear & Promotion’s resident marketing expert for over 20 years. Paul passed away on January 4 from a terminal condition.
He had contributed monthly to the
Business Monitor feature for several decades working with many editors along the way, always providing insightful and knowledgeable content.
His passing leaves a Business Monitor- shaped hole in the magazine, which will be diffi cult to fi ll.
Barbara Chandler visits CMYUK’s Creatives in Residence Live
B
Sam Hulme of Skull Print
| 8 | February 2022
arbara Chandler best-selling photographer, known for her long-running design columns in the London Evening Standard, recipient of a Homes & Gardens Lifetime Achievement Award and contributor to numerous newspapers and magazines visited the Creatives in Residence Live (CIRL) initiative at CMYUK’s demonstration and training facility in Shrewsbury. She said: “New talent and particularly new graduates are my passion. They are the very lifeblood of our industry and, of course, make marvellous stories for the media. Unquestionably the UK leads the world in excellence of surface pattern thanks to the backbone of our old-established art colleges. So, it was a treat to have new talent and surface pattern combined on my so-worthwhile awayday in Shrewsbury.”
Keely Russell with Barbara Chandler
CIRL graduate Keely Russell, added: “It was really exciting to meet Barbara at the demo centre, she has championed so many other emerging and graduate designers through her career and so it was really fantastic to have her photograph and discuss our work.”
The Open Day also gave two of the CIRL headline sponsors, Canon and Epson, a chance to meet up with the graduates, discuss their work and their learning journey so far.
www.printwearandpromotion.co.uk
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