Industry News
Merchr strengthens team with new recruits
P
rint-on-demand merchandise platform Merchr has bolstered its team with three new recruits in line with the growth of the business.
Dan Delew has joined as partnerships manager, and Merchr has also recruited Ariel Or and Titilayo Salau as graphic designers. Merchr, which has its production facility in Middleton, Greater Manchester, and offi ces in London, enables individuals and groups to create and sell their own merchandise collections. Delow has fi ve years of marketing experience, mainly in the retail sector. He has joined Merchr from premium fashion chain Tessuti, and previously worked at Regatta Group sportwear brand Dare2b and Tech Nation.
His role at Merchr involves forging new partnerships with retailers, sports clubs, visitor attractions and others as well as with product suppliers, to spearhead
further growth for the business. Merchr co-founder and director Nora Yassin said: “As a company focused on supporting retailers and brands, we recognised the need to recruit someone with hands-on experience in the retail sector.
“Dan’s expertise in this industry will be a huge asset to the business. His arrival gives us the opportunity to forge even more impactful high-level partnerships. “Our strategy is for Merchr to become a broad marketplace, and we believe that the way to achieve this is through partnerships – with suppliers to add more products and with the likes of retailers, visitor attractions and sports clubs. Investing in talented graphic designers ensures that we are moving forward in the right direction and aligning with our growth goals by raising our brand presence and creating a competitive edge.
“Crafting compelling on-brand visuals and content that capture the attention of our Merchr users is an important part of
Snap Products and The Pen Warehouse announce Anthony Mills as new marketing manager
S
nap Products and The Pen Warehouse are thrilled to welcome Anthony Mills as the new marketing manager. He will be leading the dynamic team of six talented individuals, spearheading marketing strategies and initiatives to drive business and brand growth. Originally from New Zealand, Anthony has been residing in London for the past 15 years, and more recently in Surrey. With a wealth of experience in marketing leadership, he brings a strong track record of success in guiding teams and implementing effective strategies to achieve business objectives. Mills’ diverse background includes holding senior marketing and commercial roles in renowned
| 6 | August 2023
corporations such as Heinz, Kellogg’s, and Heineken, as well as working with smaller SMEs, both in B2C and B2B sectors. His comprehensive expertise covers various industries, enabling him to adapt to the unique challenges and opportunities of different market segments.
He will leverage his experience to enhance Snap Products and The Pen Warehouse’s market presence, driving innovation and developing impactful marketing initiatives. His strategic vision and ability to align marketing efforts with overall business goals will be instrumental in driving the company’s growth trajectory.
Nora Yassin
this strategy. Current projects include packaging, marketing materials, branding concepts, product designs and more. “Ariel’s strengths are illustrative designs, and she has an in-depth understanding of products and product design. Titi has a strong eye for detail and brings his designs to life in line with the latest trends. Both are very creative and imaginative and are great additions to the team.”
PenCarrie introduces Full Collection Pro
F
ull Collection Pro is the new customisable catalogue-website from PenCarrie.
Full Collection Pro is the industry’s newest powerful and versatile selling tool, helping you to boost enquiries! Fully customisable, the tool features the extensive range of products from online catalogue
Fullcollection.com, but enables you to showcase the products you want, the way you want. Yours to customise, there’s no limit on the number of sites you can create, perfect for all your different customer types. Built to boost enquiries and packed with exciting customisable options, Full Collection Pro offers a seamless browsing experience for your customers on both mobile and desktop. Thanks to the advanced search feature, handy side fi lters, and collections, your customers can browse the products you choose to display quickly and easily, as-well-as build a quote basket that comes direct to you.
www.printwearandpromotion.co.uk
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