Industry News
Geiger acquires Firebrand Promotions G
eiger, the world’s largest privately held and family-owned
promotional products distributor, are thrilled to announce their continued growth with the recent acquisition of Firebrand Promotions, a leading eco- conscious company based in Leatherhead, UK. This strategic move further strengthens Geiger’s position in the UK and exemplifies their commitment to growth and sustainability. Managing director of Geiger International, Vicky Kinasz, expressed great enthusiasm for the addition of Firebrand to the Geiger family, citing their shared values and dedication to sustainability. “We are delighted to welcome Firebrand to Geiger. Their focus on sustainability perfectly aligns with our own principles. By joining forces, we can enhance our offerings to customers and drive positive
S
change in the promotional products industry,” Kinasz stated.
Firebrand Promotions, in business since 2002, has established a powerful reputation for their sustainably focused business practices and strong client services. Under Geiger, Firebrand will have expanded resources, wider distribution channels, and a global platform to strengthen their market presence. Geiger are retaining 100%
Soyang Europe hosts open day events
oyang Europe, the leading manufacturer and distributor of digitally printable wide- format and superwide-format media and surface coverings, and – through its acquisition of Josero – a supplier of leading edge wide and superwide-format print production hardware solutions, is delighted to announce it will host a series of Open Day events at its headquarters this summer.
Taking place from 10am until 5.30pm on the 12th, 13th and 14th July at Soyang Europe’s specialist facility in Accrington, Lancashire, the event will enable visitors to see the next level of volume production print and finishing systems in action, and benefit from expert input from leading industry suppliers. Earlier or later visits can also be accommodated by appointment. Visitors to the Open Day event will have the chance to take a tour of the Soyang Europe facility and get a behind- the-scenes insight into the business, as well as meet with experienced members of the Soyang Europe team to discuss growth opportunities.
www.printwearandpromotion.co.uk
of Firebrand’s employees, ensuring a smooth transition and continuation of service.
“By leveraging Geiger’s industry prominence, we can amplify our reach and improve value for our customers while maintaining our unwavering commitment to sustainability. Together, we will raise the bar in our industry and make an even more significant impact,” said Andrew Bourne, Managing Director of Firebrand Promotions. Jo-an Lantz, President & CEO of Geiger, highlighted that: “Since establishing a UK presence in 2018, Geiger has continuously expanded our reach in the international marketplace with Firebrand Promotions being our fifth successful acquisition in the region. As our client demands reach new heights, we look forward to continuously expanding our operations throughout the UK and Europe.”
Firebrand Promotions will operate as Firebrand Promotions – A Geiger Company as of 12 July 2023.
In addition, representatives from many of Soyang Europe’s valued partners will be in attendance at the event to speak with visitors about their latest solutions and how these products can help businesses succeed in the modern market. “We are keen to speak with both new and existing customers at our Open Day events next month and discuss how both Soyang Europe products and those from our partners can support their growth plans,” says Mark Mashiter.
“The Soyang Europe facility is unique in that it runs in the style of a print house, with solutions ranging from narrow width machines up to 5m-wide printers, and substrates and finishing equipment to complement this hardware.
“As well as having the opportunity to view a wide range of new products up close, attendees will be able to enjoy a tour of our specialist facility and learn more about Soyang Europe as a business.”
August 2023 | 13 |
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