Supplier Profile: Atlantis Headwear
The sustainable revolution is on your head
Discover how Atlantis Headwear is rethinking its business and converting their hat’s production to using only recycled/organic sources by 2025.
A
tlantis is the brand of the Italian company Master Italia S.p.a. specialised in designing and manufacturing high- quality headwear since 1995. The core business of Atlantis has always been to create hats for any business with quality materials and a superior structure to provide the perfect blank canvas for personalised branding to achieve a premium, high-end look. In the latest years, this dedication has become something more: an increasingly responsible production respectful of the planet and people.
GOAL BY 2025
As a company that designs and distributes hats and beanies, Atlantis is aware that it’s items generate an impact on the environment and people. Based on this realisation, the fi rm decided to embark on a path to reduce it’s impact as much as possible, setting the goal for 2025: to reduce the environmental impact of all Atlantis-branded products compared to current versions. To achieve this goal, they are working not only on new products, but also on the progressive conversion of all conventional items into products with preferred materials while remaining faithful
The comparative calculation was made through the sensitivity analysis in the Master Italia’s “Carbon Footprint” report, with reference to the WIND and HIT items. For this estimate we have considered the products’ Life Cycle from resource extraction till items distribution.
in design and quality. This commitment has led Master Italia to conduct a specifi c analysis of the life cycle (LCA - Life Cycle Assessment) of it’s most popular products, obtaining the Carbon Footprint certifi cation.
MATERIALS
To replace all traditional fabrics, the Atlantis R&D team tested many materials, to guarantee the same look & feel, expanding the offer to highlight 5 “preferred” yarns and fabrics. The most popular is recycled polyester, used on a large scale for it’s durable long life and is made from polymers obtained by melting used plastic bottles to then transform them into textile fi ber. The second fabric in terms of volume is also recycled and it is called Polylana, a special mix of polyester that allows it to be
Atlantis R&D team working on new colours and fabrics
blended with any natural or synthetic fi ber to enhance performance and look whilst using less energy, water and CO2 during production. Then you can fi nd in the Atlantis catalogue our organic and recycled cotton; the fi rst comes from crops grown without the use of pesticides or chemical fertilisers, the second is regenerated cotton fi ber obtained from industrial waste. Finally, the latest material introduced in the collection is recycled nylon, particularly resistant, stretchable and lightweight, derived from pre-consumer waste from industrial processes, including material scraps that would otherwise have been downgraded or sent to a landfi ll.
PARTNERSHIP W/Absolute Apparel
Absolute Apparel is Atlantis’ long-standing partner, a company made of people and friends who share the same values and who support with their excellent distribution in the UK.
At Absolute Apparel you will fi nd Atlantis stock available for rapid delivery in the UK to provide you with a wide selection of our sustainable headwear.
All Atlantis sustainable styles are in stock for same day dispatch and next day AM delivery from Absolute Apparel.
hello@atlantisheadwear.com
sales@absoluteapparel.co.uk www.atlantisheadwear.com
www.absoluteapparel.co.uk
| 30 | August 2023
www.printwearandpromotion.co.uk
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