The DTGColumn DTG is not going anywhere
Direct-to-Garment (DTG) printing markets have been have been under significant pressure during the last few years. Dmitry Sarbaev, general director at Fluxmall, examines why it’s important for various printing methods to coexist...
T
he season of the signature tradeshows, which included not only FESPA 2023 Munich in May, but also ITMA 2023 Milan in June, is now over, and it is time to analyse where the garment decoration industry in its printing segment is heading. By all means, the industry continues to evolve in the ways that opens up many new opportunities for decorators but also enables them to tackle current challenges on the market. Direct-to-Garment (DTG) printing markets have been under a significant pressure over the recent several years with the Direct-to-Film print application taking some of the market niches by a storm. The reasons behind are: • Significantly more affordable “entrance ticket” to kick-off own printing business from scratch due to a vast majority of machinery coming from China
| 18 | August 2023
• Ability to do the heat transfer applications on a variety of substrates, including polyester, which traditionally is hard to work with using direct inkjet firing onto the synthetic fibers
• Most importantly, significant savings on the cost per print with the attractive consumables pricing and the way the roll film printing machines operate Nevertheless, whereas DTF is attracting a lot of smaller enterprises, it not only gives space for both decoration methods to co-exist, but also leaves a lot of market niches for DTG to continue to thrive and dominate in sectors where DTF has not matured enough. Among them are:
Fashion industry
DTG printing can reproduce a wider range of colours, gradients, and shades more precisely, ensuring that the printed design closely matches the original
artwork that fashion designers create. The ink is directly absorbed into the fabric fibers, thus blends into the substrate fabric look more eye-pleasing and leave a nicer handfeel.
Handfeel refers to the tactile sensation or texture of a fabric or print when touched or felt by hand. DTG tends to have a softer handfeel because the ink is absorbed into the fabric, resulting in a more seamless and flexible print. The print becomes a part of the fabric, allowing it to stretch and move with the garment. This is one of the main reasons why the fashion industry sticks to Direct- To-Garment printing – ability to have a seamless and more flexible print with excellent color accuracy.
Furthermore, some large well-known global fashion brands are actively working on bringing DTG printing into the retail space, leveraging the technology for the benefit of the visual look of the garment
www.printwearandpromotion.co.uk
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