The Promo Column Is Christmas coming home?
In this month’s Promo Column, promotional products commentator Stuart Derrick, takes a look at the perfect gifts for Christmas.
Not Just Clothing’s Christmas jumper
to pre-order your very own mallet from cinema chain AMC Theaters. If the thought of entering an American cinema to be confronted by a host of fi lmgoers wielding weapons, fear not. In this instance it’s just a bit of fun as the said implement is actually a popcorn holder. Phew!
W
ith the women’s Euros just having concluded, there are only a few months before
the World Cup takes place in Qatar. That’s set to be a shock to the system – an almost Christmas World Cup. Maybe the two events could combine. Who wouldn’t want to see Santa in the Three Lions? The reason matches have switched to November and December is of course the searing heat in the Gulf during the traditional summer tournament slot. It can be 40°C, which is enough to make even Gareth Southgate consider losing his waistcoat. In winter, it’s a much more bearable 23°C to 30°C apparently. For many fans in the UK it will be a TV experience, whether at home or in the pub, so expect to see lots of promotional activity featuring traditional standbys such as branded clothing – T shirts, hoodies, and hats – as well as footballs, fl ags, and bunting.
Given the time of year, it may be worth considering some more left fi eld options such as World Cup Christmas jumpers. Not Just Clothing has a particularly fi ne example which features the motto ‘Christmas is coming home’ with three Santa-hatted lions on the back and a Southgate inspired waistcoat and tie front.
Festive favourites
For the less showy, how about socks, which are after all a festive favourite? Kingly’s GOTS organic cotton socks have recently been awarded the 2022 Promotional Gift Award. They are composed of 80% organic GOTS cotton, 17% eco-friendly regenerated polyamide and 3% elastane. For a textile product to be able to call itself organic cotton, it must not have used any chemical pesticides, genetically modifi ed seeds, or artifi cial fertilisers. Its production is supposed to
| 74 | August 2022 Eye-catching
First up is a fantastic campaign for the upcoming Thor fi lm, the latest in the Marvel canon. It’s called Love and Thunder and features the mighty warrior wielding his famous hammer, Mjolnir.
And you too can join in for the measly sum of $39.99, which is what it costs
promote and enhance biodiversity and biological cycles.
Free recycled socks tag and compostable bag are included for each pair. As an option, there is a seed sock tag available. When this sock tag is placed on top of the soil and watered, it will germinate and begin sprouting seedlings.
If you don’t fancy seedy socks, how about Seedcell, CHX’s newest eco-friendly promotional gardening gift. It is easy to plant, with biodegradable packaging with a choice of six seed variations. It is made in the UK and can be full colour printed to both sides of the packaging, complete with instructions on the inside. A great promotional gardening gift for any eco-conscious marketing campaign. Speaking of interesting campaigns, our friends across the Pond have come up with some great promotional campaigns that have caught my eye of late.
It’s 16in tall, 10in wide and 6.5in deep, and made of tin and plastic, making it a sturdy and extremely powerful popcorn bucket. Whosoever holds the hammer, if they be worthy, shall possess the power of Thor, or a least a family sized portion of Butterkist. More foodie promos come from KFC which may be rueing its former ‘Finger Lickin’ Good’ motto. It’s also looking to focus attention on its side dishes to show it isn’t just all about the chicken. To that end KFC in the US has created little sporks that fi t over your fi ngers – sort of Finger Fittin’ Good. They are ‘ergonomic and gastronomic [pieces] of table-ware tech’ it claims, and perfect for items like corn or mashed potatoes. Customers could get the Finger Sporks by ordering a Sides Lovers Meal via the KFC mobile app, or in participating restaurants.
“KFC Finger Sporks are taking sides off the sidelines and putting them in the spotlight,” said KFC marketer Nick Chavez. “Every detail of the innovative Finger Spork has been carefully crafted and pressure tested – by way of eating many KFC sides – for the optimal fi nger lickin’ good experience.”
AMC Theaters’ Thor hammer
Finally, Laltex has details of a new exclusive range of executive promotional gifts. The Premium Collection showcases a handpicked range of gift ideas from each of its specialist promotional merchandise divisions.
Available plain or overprinted with your logo, the catalogue is the ideal marketing tool to re-engage with your clients and offers inspiration for those seeking a higher end option for their next promotional campaign. There’s also a handy electronic version that can be downloaded and shared with your customers in an instant, completely free of charge.
Products featured include notebooks, powerbanks, pens and mugs. Something for everyone in fact.
www.printwearandpromotion.co.uk
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80
