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Industry News


The Parently Group partners with Reskinned to launch takeback and resale schemes


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he Parently Group has announced a new partnership with clothing platform Reskinned to enable its brands Grass&Air and David Luke School Uniform to offer takeback schemes directly through their consumer websites.


Grass&Air will be the first Parently brand to roll-out its takeback programme in June 2022. The partnership will enable Grass&Air customers to return pre-worn Grass&Air wellies, clothing, and rainwear, in any condition, to be fixed up and made available for resale or responsibly recycled. Reskinned will provide the takeback technology behind the Grass&Air website enabling customers to effortlessly process their return items in exchange for a voucher to redeem money off their next purchase.


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Parently’s flagship school uniform brand David Luke will launch its takeback scheme in the summer, giving families the option to return outgrown school uniform in exchange for a voucher to redeem money off their next purchase. Part of David Luke’s Re:Uniform initiative, the school uniform takeback scheme will signpost parents towards a list of popular items that can be returned including shirts, skirts, trousers, and sweatshirts. The Reskinned partnership demonstrates The Parently Group’s ongoing commitment to sustainable business practices through initiatives that have a clear and measurable impact.


David Luke partners with Reskinned


Kathryn Shuttleworth, managing director of The Parently Group, said: “We are committed to enabling our families to be able to engage and participate in our sustainable practices to ensure our products are worn by more kids, for longer. Offering a meaningful takeback scheme that is easy to use and gives us a genuine opportunity to incentivise circular behaviour is made possible through our partnership with Reskinned. We are proud to be joining the likes of Sweaty Betty and Finisterre who have demonstrated how engaging the Reskinned platform is for consumers.”


BPMA alerts the industry prices are set to increase


he British Promotional Merchandise Association has issued advice to help promotional product suppliers deal with and manage price spikes across raw materials, products and freight.


BMPA CEO Carey Trevill said: “During COVID, merchandise was an innovative and attention grabbing way to deliver positive messages at a time of distress. Leveraging the power of merchandise as a powerful medium with strong recall and positive connection can provide the answer


for many brands and businesses looking to uphold their messaging in uncertain times. “In conversations with end user groups in the last few weeks and months, many leading brands, services, and retailers are considering how they can support on cost of living, balanced with climate positive messages. How does merchandise come into this? We have proved the lasting impact of the right merchandise to convey statements to an audience looking for relevant, engaging, and useful products. The product story we can tell is one of


the ability to change hearts and minds, delivering on promises and developing a clear connection with the recipient with purpose.


“Buyers may be hesitating at this time on investment so clear reasons to believe the products they are ordering deliver against a value proposition, purpose, and impact will be important factors in decision making.”


• To read the full story visit www.printwearandpromotion.co.uk


New state-of-the-art purpose-built premises for USB2U


he team at USB2U are delighted to have moved to a brand new, state- of-the-art purpose-built premises. A significant investment has been made in order to deliver this state-of-the-art facility that has been perfectly designed and constructed to meet USB2U’s current and future business requirements. Sebastian La Porta, managing director, said: “With current market conditions impacted by Brexit, post COVID-19 economic recovery and global transport issues, we have found an increase in demand for our UK stock and production. By offering UK stock printed and finished in house in our new facility,


www.printwearandpromotion.co.uk


recent years, and the office move will enable us to fully utilise the warehouse and production space needed to provide our customers with the unmatched lead times and quality that they have become accustomed to.”


USB2U’s new premises in Northampton


our customers can avoid the long lead times and increased costs involved with sourcing directly from China and rest in the knowledge that our team can deliver. “This increase in demand has meant that our print and production split has shifted to predominantly UK based in


The new facility boasts more green credentials, making it more energy efficient in the long term. Fully insulated, USB2U estimates to use a lot less energy this year, and it is hoped electric car charging points outside the building will encourage employees to switch to electric cars.


All staff and operations moved into the building in June.


August 2022 | 13 |


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