Supplier Profile: Craghoppers Expert An evolving brand
Almost a year on from its relaunch, Craghoppers Expert has expressed its delight to the reception from customers to the range. As the brand embarks further on the journey with its professional customer-base, Craghoppers Expert is excited to be able to showcase how the brand has evolved with its new selections of kit.
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raghoppers Expert set out to build a complete offering across each key categories such as softshell, fleece, gilets, waterproof jackets, thermal jackets, work trousers and shirts. Sales director for Craghoppers Expert, Keith Browning, said on the development of the range: “Over time we have enhanced this offer – adding technical strength with our Gore-Tex styles, core layering systems with the base layers, flexibility and ease with the Packable Jacket and Trouser, performance and style and practicality with the Active jacket. “The range’s versatility, performance and style really does offer a head-to-toe all-weather solution to any industry or sector – all based around the core Expert principle of sustainability.”
Growing in sales
Seeing the range grow in sales at a progressively consistent and impressive rate has allowed Craghoppers Expert to continue to develop new products into the range to meet the demands of an ever-growing professional audience. The Expert Kiwi Waterproof Thermo Trouser joins the Expert range for AW22 and is available in dark navy or black. These trousers are designed to keep you warm and dry throughout the winter months. The Expert Packable Jacket and Over Trousers are a super convenient way to make sure that you are dry in ever-changing weather conditions. These active fitting, watertight garments are compact and easy to carry once packed, ready to be used at a moment’s notice. Both the jacket and over trousers are available in black and dark navy, while the jacket also offers a brighter poseidon blue option.
The Expert Padded Jacket and Vest offers a heavier insulating and water repellent option to keep you warm throughout harsh winter conditions. Both the Padded Jacket and Vest offer a warmth rating of three through its more
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sustainable synthetic fill. Both products are available in black and dark navy. Layering is key to keeping warm in the winter and the Expert Merino Half-Zip and Baselayer Tights are the best base for trapping body heat. Its merino rich wool and poly blend offer a relaxed fit that is designed to help you get the most out of cold weather work by keeping you warm and moving freely throughout the day. An ideal way to round off any professional outfit, the Expert Kiwi Cap is easy to brand and noticeable. The Expert Kiwi Cap is finished with Craghoppers’ plant-based EcoShield DWR to repel winter rain and serves excellently against the sun throughout shorter days for early starters. Speaking on Craghoppers Expert’s ambitions in the market Keith expressed: “We want to drive the Expert brand into a position of market leader in this category. “Innovation, style, design, comfort, fit, practicality, functionality, sustainability and technical performance are the core attributes we want to build the brands reputation against.
“So far, the full range has been welcomed well and sales across the board
A range of men’s and women’s gear from Craghoppers Expert
On display: The Expert Kiwi Rangers Hat and the Expert Women’s Basecamp Softshell
have been fantastic. Technical, premium quality, sustainable product at a fair value for money price point has seen the range grow in sales at a progressively consistent and impressive rate.”
expert@craghoppers.com
www.craghoppers.com
August 2022 | 41 |
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