Marketing Advice
How to set up a sales and marketing operation for your garment printing business
In this article, sales consultant, Kieza Silveira De Sousa, uses his years of experience to impart some very useful sales and marketing advice for anyone looking to grow their garment decoration business.
S
ales and marketing has changed a great deal in the past decade. With the advent of social media and advancing technology, it’s essential for businesses to keep up with the latest trends to keep your sales pipeline flowing and your business growing. Having been in the garment decoration industry for 13 years now, I’ve seen the fast-paced advancements just like many of my peers reading this. As a digitally savvy millennial, adapting to this has been second nature to me. It allowed me to build my last business to over a quarter million in sales by the time I was 26-years-old using an Instagram page, paid advertising and a nice looking website.
I’ll give you some of my best tips for growing your garment decoration business in the modern digital age we’re living in now.
Know your niche: Who are your big pumpkins
• What do you do better than others in the industry? What do you enjoy doing the most?
• Who needs this the most? • What unique offerings can you create to differentiate yourself? Take some time to figure out what your unique proposition is and craft your offers around this. Whether it’s your printing quality, turnaround times or prices, lean into that and target the customers who most value your strengths.
Recommended Reading: $100 offers by Alex Hormozi. Set up your sales operation
Most businesses serve too many different markets and this creates complexity in your business which ultimately leads to frustration, exhaustion and fatigue. Identify a niche in the market and focus on serving that niche so you can remove complexity and grow your business quicker.
There’s an exercise called Pumpkin Planning I stumbled across years ago. You identify your best customers and best projects historically, then craft your services and offerings solely around these people. Imagine all of your customers were just like your top five customers. What would your business look like? Ask yourself the following questions: • Who are your best customers? • Who do you enjoy working with the most? What types of orders do you enjoy working on?
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• What do these customers have in common? • How did you find them, or how did they find you? Write the list and cross off everybody who you never want to work with again if you don’t have to, then create an avatar of whoever is left.
Recommended Reading: The Pumpkin Plan by Mike Michalowicz. Identify your strengths and lean into them
If you want to grow your business then you need to build your sales operation. At some point you’ll need to hire sales representatives, but you can’t do this without a sales playbook. Hiring sales reps will force you to simplify your processes so that it’s easier to train them, another reason to Pumpkin Plan. Remove
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