Company Profile www.parkworld-online.com


Laser game at The Kartfabrique


their capacity as well. “The scheduler will first try to fill in the popular spots, instead of letting the customer book any heat. We’re trying to cluster them. This gives the merchant the possibility to be booked in the most efficient way.” Briq’s booking scheduler also


enables the client to make certain activities or combinations that are only available on certain times or dates. “This allows you to distribute the customers over the right segment or moment. You can make use of promo codes to make it more interesting for the customer to book a certain moment. Our team also supports leisure businesses in implementing this type of marketing strategies,” says Thijs. On top of that, Briq’s Customer


individual customer. It will create the ideal programme, based on the configurations that the merchant has set up.” Thijs offers an example: “So, imagine a customer at


my venue wants to book a day of go-karting and laser tagging. Let’s say go-karting is available at two o’clock that day and laser tagging only at 4 o’clock. But… I set up the break time to be less than 30 minutes between the activities. How would the scheduler solve this? “In that case the scheduler will try to change the order


of the activities. In a split second, it will calculate all the different scenarios. Maybe if laser tagging is the first activity, there are available spots for go-karting within 30 minutes after. Then that programme will be presented to the customer.” So, with its algorithm Briq’s booking scheduler will


try all possible combinations until it has found the most ideal one for the venue and the customer, based on the configuration set up by the venue. The merchant can decide how “heavy” each rule is.


“For example, you can select a short break to be more important than the order of the activities. The scheduler will then make that business rule extra important when calculating the best program.” “Briq’s booking scheduler will create the ideal


Co-founder and head of product, Thijs Megens


explains, “there are many tools that offer single booking activities, but multi-activity schedulers aren’t common. The multi-activity bookings and the possibility to adapt to different scheduling scenarios is really what makes Briq stand out. “We enable the merchant to configure all their


capacities, business rules and ideal break time in terms of number of minutes. The scheduler takes that into consideration when creating a programme for each


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programme in a split second, based on the activities, time, capacity and other configurations that the merchant has set up.” The booking scheduler doesn’t just calculate the ideal


day out for the venue and the customer, it also saves venues a huge amount of time. Group bookings are also available. Thijs has experience with the challenges venues face


when they’re not bookable online. “If a customer wanted to book a combination of activities, they would have to call or send an email. This would take a lot of effort and you’re not even guaranteed to find the best experience.” The scheduling algorithm helps the merchant to improve


Success Team is focused on getting its clients more bookings through ecommerce channels, our ecommerce academy and sharing key knowledge. “The customer-focused online


booking system guarantees a seamless experience with a customised itinerary for an ultimate day out,” says Joris. “Booking, scheduling and e-commerce no longer takes up time with Briq as a partner.”


Testimonials The most important part for us is a flawless journey for the customer and a clean look of the software. We find that in Briq. There is no clutter. The current era requires more than “just a booking system”. Online booking is part of a bigger ecosystem that includes all aspects of the sales/marketing funnel and eventually has to translate into a smooth operation. - Pieter Martens, R1 INDOOR KARTING “We went live on August 13th 2020, and in little over two weeks outsold the entire month of August 2019 by 1009%!” - Mark Bonnell, Pole Position Raceway des Moines It’s a win-win situation to work with Briq Bookings. We get all our guests to book online to save time and ensure a great experience from A to Z. - Berry Meesen, Unit 13


WINTER PART 2 2022


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