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Gulliver’s Theme Park Resorts strengthens management team
G
ulliver’s Theme Park Resorts has appointed a new member of its management team as the family-run business looks to continue
with its growth plans into 2022.
Craig Clews, 41, from Preston, has joined Gulliver’s World in Warrington as resort director
which is brand new post for the company. He was previously assistant operations director at Blackpool Pleasure Beach and before that worked his way up to assistant general manager at Crealy Adventure Park and Resort in Devon.
Craig, who will oversee the whole business operation across Gulliver’s World, supporting teams working in areas including ride engineering, hospitality and management, said: “Gulliver’s in Warrington was my very first day out with my family that I can remember, so coming back here 30 years later brings back great memories. I’ve walked around the park alone recently pinching myself because I can’t believe I’m here.
“It’s exciting to be working with a passionate family and the team here at the park have made me feel welcome. I’m just looking forward to bringing my 15 years of theme park experience to Gulliver’s World and building on what has already been achieved. “My focus will be on recruitment, investing in our team and setting the highest standards of customer
service to help every guest make magical memories and want to return. Gulliver’s offers so much and I want to make sure we continue to deliver those experiences by providing what our customers want and supporting our team to deliver it.” Julie Dalton, managing director at Gulliver’s Theme Parks Resorts, said: “We are thrilled to welcome Craig to Gulliver’s as we continue to grow and enhance the business across all our parks but this new role, and Craig’s expertise, will give us a clear focus for developing Gulliver’s World and taking it to the next level.
“As a company, we’re always looking for ways to improve and set the highest standards for the industry, whether that is investing in our park infrastructure or in great people. After what has been a turbulent couple of years for our industry, we are confident we can now look ahead and continue with our growth plans. This new role allows to start this process so it’s a really exciting time for Gulliver’s World and the company as a whole.”
Merlin Entertainments and Mondelez International announce new Cadbury World partnership
Merlin Entertainments and Mondelez International have announced an exclusive new partnership that will see Merlin acquire the operations and brand licenses for Cadbury World in the UK.
Opened in 1990, Cadbury World is one of the West Midlands’ most popular attractions with 600,000+ people visiting every year to learn about the nation’s favourite chocolate and the heritage of the Cadbury brand.
As part of the agreement, Merlin Entertainments will be responsible for the day-to- day running of the Cadbury World site, its employees, and all operational decisions, as well as holding brand usage rights for Cadbury World in the UK. The partnership forms part of Merlin’s broader strategy to engage in IP partnerships with some of the world’s most popular brands across its global estate, with existing successful partnerships including LEGO, Bear Grylls, Marvel and BBC. World is a truly unique experience and since it first opened its doors in 1990, has been enjoyed by millions of families from across the UK and overseas. We want to build on the strong foundations we’ve laid so that people can continue to enjoy Cadbury World for generations to come.
“As we approach Cadbury’s 200th anniversary, I’m really excited by this partnership. By working with Merlin Entertainments, we will be able to bring the history and heritage of the Cadbury brand and the joy of chocolate to more and more people.”
Mark Fisher, chief development officer at Merlin Entertainments said: “As one of the world leaders in location-based entertainment we are delighted that Cadbury World is joining the already strong global network of Merlin attractions. We have
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long admired Cadbury as the nation’s favourite chocolate brand and have already successfully worked together across a range of experiential activities and retail spaces in our UK theme parks. We are now excited to continue the relationship and bring to life the sights, smells and fun experiences that chocolate lovers have come to know and love, but just with the additional helping of some Merlin magic!”
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