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Park News


Park News


Park World News in association with


www.parkworld-online.com


tel Transylvania attraction opens Dream Island Park, Moscow


S 2. 4. 5.


ion of the upcoming release ansylvania: Transformania, hapter of the $1.3 billion film


mell experience experts at AromaPrime, a company dedicated to immersing visitor attraction guests with scents, has released its top ten weird and wacky whiffs to celebrate the biggest event in the leisure industry coming to London later this year. 1.


Topping the charts at number one is Kylie Minogue’s Breath. In 2002, AromaPrime created a breathing mechanism for Kylie Minogue’s wax figure at Madame Tussauds, along with the smell of her breath – the popstar could even be heard breathing too.


m Sony Pictures Animation, , an indoor theme park located as officially opened its new otel Transylvania.” tour Dracula’s lavish resort unusual guests, starting by s a bridge over a foggy moat to l’s lobby. There, they will meet will guide them through more ions. tion will be a worthy addition to work on the Hotel Transylvania


ook more than three years, to build a unique space for ning the latest technical and ons to create a comedic horror itable for the whole family,” oll, technical director of Dream


6. 7. 8. 9. after a sweaty game proves popular at sports museums.


In at number two is Penguin Vomit, unbearably fishy, zoos use this stench as part of their learning programmes.


3. The number three spot goes to a smell most will agree isn’t pleasant – the Dentist. This scent is used in Halloween scare mazes to trigger personal fears.


Jaguar Urine is in at number four.


Travelling back in time to when dinosaurs roamed the earth for number five. Recreating the scent of the Tyrannosaurus rex was no match for the AromaPrime team who researched


Island Theme Park. “We partnered with Sony Pictures in order to achieve an authentic experience that will be the first attraction of this level in Russia, in one of the world’s leading theme parks.” “In line with our growing Location Based Entertainment strategy, Dream Island Theme Park has done a fantastic job bringing this beloved brand to life and giving audiences the unique opportunity to transport themselves into the thrilling world of Hotel Transylvania,” said Jeffrey Godsick, EVP of Global Partnerships and Brand Management and Head of Location Based Entertainment at Sony Pictures Entertainment. In addition to the Hotel Transylvania ride,


alongside palaeontologists at The Natural History Museum for an accurate recreation of what a T-Rex might have smelt like.


guests will also find a “Tavern of Fear” snack bar, a “Vampire’s Bite” burger cafe and “Transylvania Treasures,” a gift store filled with Hotel Transylvania themed souvenirs and memorabilia.


Scent number six is the smell of Queen Elizabeth II which was created to accompany her Madame Tussauds figure. The aroma was based on Buckingham Palace and Her Majesty’s favourite flowers.


Proving there is no scent the AromaPrime team cannot recreate, in at number seven is the smell of Unicorn.


Number eight goes to Burning Witch. A stink used by The London Dungeon which is fiery, fleshy and a little bit fantastical.


10. Lastly, in at number ten is the stench of Rotting Flesh. Liam R. Findlay, themed smell consultant at AromaPrime, said: “Our scent receptors are connected to the part of the brain which processes memories and emotions, which is why fragrances help experiences stick in our minds. They also make us feel different emotions, like excitement, fear, or happiness. The scent of cookies can even transport you back to your grandma’s kitchen and make you peckish for a snack!


“Not only does this boost guest satisfaction, but it also boosts ticket sales, gift shop sales and food sales, which is why post-pandemic attractions are opening themselves to the potential of aroma. “The proof is really in the pudding. An ice cream shop at Universal Orlando Resort saw a 45% boost in sales after six months of using scents for the first time. In a retail study, 84% of participants valued shoes in a scented room as being worth more money than shoes in an unscented room. “During the COVID lockdowns, theme park fans were buying our most horrid ride stenches for their homes – Rotting Flesh even became a bestseller, all in an effort to transport themselves back to happy days out!”


Tornado Springs opens


One for the sports fans – the scent of Sports Changing Room is in at number nine. The steamy atmosphere of sportspeople getting changed


Danish theming firm MK Themed Attractions assisted UK family park Paultons Park in getting its brand-new themed area, Tornado Springs, ready for 12 April by producing and delivering customised props for the entire area. 


Returning to London for the first time since 2011, and with a jam-packed programme full of the latest technology from across the globe, IAAPA is set to deliver one of the best Expos yet, with guests able to network with colleagues, explore the latest developments in the industry, discover new products and services and expand their knowledge with the help and support of industry experts.


American Dream launches new attraction Activate Games, an indoor, interactive gaming experience that merges the


best of gaming technology with competitive, real-life activity, will open a 5,000 square-foot East Coast flagship location at American Dream. Activate Games takes entertainment into the future by fusing technology and full body activity together to create live-action gaming experiences. Teams, made up of two-five players, are challenged physically and mentally as they choose from over 500 different games and difficulty levels, such as shooting games that include basketball games that mixes team trivia with Pop-A-Shot, or an action- movie inspired laser game. An RFID wristband tracks participants’ scores and progress throughout the experience making it perfect for a casual night out with friends, corporate team building activities, or intense competition. “We’re thrilled to add Activate Games to the growing list of unique experiences at American Dream,” said Don Ghermezian, American Dream’s CEO. “American


8


and experiences, all with a heavy Midwestern US theme. The majority of the themed elements were produced and delivered by MK Themed Attractions. Guests will be immersed in the new area completed with themed signs, props, objects, and coasters, all telling the unique story of Tornado Springs. 


to say that it has been a pleasure working with Paultons Park. From the very beginning the visions and ambitions Paultons Park had sounded exciting, and a project we at MK Themed Attractions have loved being a part of. We look forward to seeing the impression the new area  Operations director at Paultons 


Dream is constantly evolving its entertainment lineup to delight our multi- generational audience. This innovative concept that combines digital and sport- style games is truly the next evolution in attractions and will be an outstanding option for our guests.”


are so pleased to finally open the park and welcome guests to explore Tornado Springs, our largest single investment here at Paultons Park. We wanted to introduce a spectacular and immersive themed area


“American Dream is an unbelievable destination with an outstanding lineup of entertainment, shopping and dining,” said Bryce Anderson, owner of Activate Games. “It’s the perfect place for us to open our East Coast flagship.” Activate Games will be the latest addition to American Dream’s lineup of indoor attractions, which include DreamWorks Water Park, Nickelodeon Universe Theme Park, LEGOLAND Discovery Centre, SEA LIFE Aquarium, Big SNOW Ski Hill, The Escape Game, Dream Wheel, and exciting attractions coming soon such as The Game Room Powered by Hasbro and Skip Barber Racing Go-Kart Academy.


 SUMMER PART 2 2022


AromaPrime will be delighting the thousands of attendees from across the globe as they descend on London’s ExCeL for IAAPA’s Expo Europe, a major event which is shining the spotlight firmly on the recovering tourism industry in this special Jubilee year for the UK, and putting London at the heart of Europe’s leisure industry in 2022.


AromaPrime reveals top 10 smells created for UK theme parks


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