Company Update
www.parkworld-online.com
Change as opportunity: the ticket to success
Accesso’s Chief Commercial Officer, Andrew Jacobs, explains why embracing change is the key when it comes to meeting guest expectations and managing staffing challenges.
R
ecent years have transformed the leisure and entertainment industry. In the wake of the
global pandemic, consumers have redefined how they shop, buy and communicate – and even what they consider valuable. Industry professionals have had to adapt to these evolving behaviours, seeking to meet guests’ desire for mobile-first interactions, increased personalisation and control over their own experiences.
Today, the bar for what guests deem a ‘great experience’ is higher than
ever – yet operators are struggling to meet staffing needs. Embracing modern guest expectations while managing staffing challenges can be daunting, but it doesn’t have to be. With the right technology solutions, these challenges can
28
become opportunities, allowing you to redefine the guest experience at your theme park or attraction, streamline day-to-day operations and reduce staff burden, all while boosting your venue’s bottom line.
Prioritise mobile-first strategies With nearly 85% of the world’s population currently owning a smartphone, and consumer reliance on mobile devices continuing to grow, mobile domination is no longer simply a trend – it’s the standard. Guests expect the ability to purchase practically anything on any device,
and a robust, mobile-first eCommerce storefront is key to making that possible. And, of course, the more items you offer online – from tickets to season passes, parking passes to meal deals – the more revenue you can drive for your venue. A recent PYMNTS study found that of the hundreds of millions of consumers
worldwide using their smartphones to make purchases, more than 50% use their smartphone to research brands and make shopping decisions, regardless
SUMMER PART 2 2022
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52
