www.parkworld-online.com
Company Profile
of the channel they ultimately use to purchase. So, it’s important to remember that a mobile-first online presence can help with much more than simply making a sale. Though eCommerce is a critical starting point, your focus on mobile-first
experiences can and should extend to a guest’s time on site. After all, guests rarely leave their smartphones at home when they visit. Carefully consider how various steps across the consumer journey – from on-site ticket redemption to food & beverage (F&B) ordering – can be facilitated through mobile devices.
Keep guests in the driver’s seat Today, 73% of consumers favour self-service technology, and even more prefer to engage with businesses that make their offerings available on mobile. These preferences work in operators’ favour, especially as leisure and entertainment professionals continue to grapple with global staffing shortages. A robust, multi-functional mobile app, backed by powerful guest experience management technology, can serve as a virtual assistant to guests, guiding them along each step of their journey, from the moment they purchase a ticket and throughout their time on site. By empowering guests to manage each step of their own journey from
the convenience of their mobile device, operators can deliver a seamless experience for guests while eliminating unnecessary burden on staff. For instance, a mobile app can power online, on-site transactions for each guest across an entire venue, including retail, F&B orders and more. With guests empowered to make purchases unassisted, and without needing
to find and walk to a guest services counter, you can enhance the quality of their experience, unlock new revenue channels and reduce demands on guest services staff.
SUMMER PART 2 2022
Deliver personalisation at scale More than 90% of consumers – yes, almost all of them! – are more likely to shop with brands who recognise and remember them, and who provide relevant offers and recommendations. Thanks to the widespread adoption of online ordering, even a guest’s local grocery store knows their preferences and purchasing history, so it’s safe to assume they expect the same from your theme park or attraction. But how can a venue with fewer staff deliver more personalisation? A guest
experience management solution can help, allowing you to connect disparate guest data across your business to gain insights into guests’ unique buying behaviours. You can then leverage those insights to engage guests across their entire
journey, by delivering timely, curated messages and offers to enhance their experience. For example, if a guest has young children in their party, you might suggest an add-on stroller rental for the day or, if your guest is a foodie, you might offer an upgrade to a premium F&B package. Once guests are on-site, you can continue deploying revenue-driving,
experience-enhancing messages directly to guests’ mobile devices, ensuring you’re able to reach the right guest, at just the right time. Changing market forces have aligned to allow venue operators to not
only deliver on elevated guest expectations, but to do so in a way that complements the demands of a smaller on-site staff. The right technology solutions can empower operational teams to enhance their effectiveness in a scalable way, affording them the control, data and confidence to make informed business decisions that drive revenue, create operational efficiencies, and – crucially – inspire joy for their guests.
29
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52
