PW-MAR20-03-Contents.qxp_Contents 30/03/2020 18:15 Page 3


PW-MAR20-03-Contents.qxp_Contents 30/03/2020 18:15 Page 3


TThheelatest from Paul Ruben 6-18 Park News


latest from Paul Ruben -20 Park News


5 Park Hoppin’ With Susan Storey


19-20 Company Profile: Empex Watertoys Making a splash! Why interactive water play is making such an impact


Your monthly round-up 22-23 Cover Story PolinWaterparks


Your monthly round-up 22-23 Cover Story PolinWaterparks


28-29 Ride Profile 28-29 Ride Profile


24-25 Industry Influencer Convious MD Andy Povey explains the way forward for parks and attractions


MiMckey andMinnie’s Runaway Railway 30-33 Industry Influencer


26-27FFrank Stanek and The Producers Group 35-42 Special Feature TThheemimnging


rank Stanek and The Producers Group 35-42 Special Feature


IAAPA Preview


We talk to Peter van der Schans, Executive Director and VP of IAAPA EMEA


28-29 Ticketing feature: Accesso Accesso CCO Andrew Jacobs explains why embracing change is the key


44-45 A traction Profile Kalahari Resorts


44-45 Attraction Profile Kalahari Resorts


46-47 Company Profile Aquatic Development Group 48 Guest Article


46-47 Company Profile Aquatic Development Group 48 Guest Article


49 Guest Article 49 Guest Article


SSccoott Sherrod: Stay in the Game 34-35 Ride Update


50-51 FEC Profile


50-51 FEC Profile LLaannggeer’rs’s


40-44 Product Showcase The latest in coin-op


56-57 Asia Pacific Daan Dujim, SunWorld 58-61 Latin America


62 NewProducts Your monthly round-up 70Web Guide Online Resourses


P P


49 Web Guide Online resources


36-37 Augmented reality 56-57 Asia Pacific Daan Dujim, SunWorld 58-61 Latin America


52-54 Park Profile ineci tàWorld


52-54 Park Profile CiCnecittàWorld


31-32 Park update: A whole new world The enchanting lands of Lotte World Adventure Busan


Debbie Evans:Manging your brand through ialmedia


t She rod: Stay in the Game


Susan Storey brings the latest look at North America’s hottest new rides and attractions


Dr. Raine Kajastila on why augmented reality works for the attractions industry


TThheeregion’s response to the pandemic 62 NewProducts Your monthly round-up 70Web Guide Online Resourses


region’s response to the pandemic P31 P56P56


Debbie Evans:Manging your brand through ssooccialmedia


30 Ticketing feature: Gateway Gateway Ticketing’s Greg Banecker on revenue growth through integration


P24 P52P52


ickey andMinnie’s Runaway Railway 30-33 Industry Influencer


25-26 ParkWorld Excellence Awards Make some noise!


25-26 ParkWorld Exce lence Awards Make some noise!


P10


MARCH 2020 6 Park Hoppin’ 6-620 Park News


MARCH 2020 6 Park Hoppin’


SUMMER PART 2 2022


P18P18


Park Word


A monthly round-up of what’s going on and where


Welcome to theMarch i sue. I hope you are all safe and


in association with


in association wit in a sociation with


Welcome to theMarch issue. I hope you are all safe and


keeping well. With parks beginning to re-open in China and Japan a number of industry voices have said they can see a light at the end of the tunnel and that’s very much what this i sue is all about – continuing to work on future projects as best we can, while


P35P35


keeping well. With parks beginning to re-open in China and Japan a number of industry voices have said they can see a light at the end of the tunnel and that’s very much what this issue is all about – continuing to work on future projects as best we can, while


ppriroritising the health and safety of guests and staff by keeping gates shut until our respective governments advise it is safe to do otherwise.


ior tising the health and safety of guests and sta f by keeping gates shut until our respective governments advise it is safe to do otherwise.


In this month’s extended ‘Industry Influencer’ (pp30 - 33), Frank Stanek, looks back on his life in the industry and addresses the current economic climate for the pplanning and development of attractions and new entertainment real estate developments.


In this month’s extended ‘Industry Influencer’ (pp30 - 33), Frank Stanek, looks back on his life in the industry and addre ses the cu rent economic climate for the lanning and development of attractions and new entertainment real estate developments.


In ‘Stay in the Game’ (p49) Scott Sherod CEO of Intercard, picks up on the theme of keeping calm and carrying on by exploring the ways which operators, manufacturers and suppliers can support each other through the crisis.


In this month’s Big Question (p5) we find out how In this month’s Big Question (p5) we find out how


In ‘Stay in the Game’ (p49) Scott Sherod CEO of Intercard, picks up on the theme of keeping calm and ca rying on by exploring the ways which operators, manufacturers and suppliers can support each other through the crisis.


Dreamworld,WhiteWaterWorld, SkyPoint, Efteling, Linnanmäki Amusement Park, Toverland and Ripley Entertainment are managing to keep guests entertained while gates are shut. We also hear from Stefano Cigarini, CEO of Cinecittà World in Rome (52-54) and Daan Du jim, director of operations and set-up for SunWorld, a series of leading amusement parks and entertainment complexes in in ietnam, (pp56-77), while regular contributor Astrid González Nariño gives us an update on the situation in Latin America (pp60-62).


Dreamworld,WhiteWaterWorld, SkyPoint, Efteling, Linnanmäki Amusement Park, Toverland and Ripley Entertainment are managing to keep guests entertained while gates are shut. We also hear from Stefano Cigarini, CEO of Cinecittà World in Rome (52-54) and Daan Duijim, director of operations and set-up for SunWorld, a series of leading amusement parks and entertainment complexes in in VVietnam, (pp56-77), while regular contributor Astrid González Nariño gives us an update on the situation in Latin America (pp60-62).


Throughout the i sue we also highlight projects that went live before the crisis or were due to go live in the coming weeks and months – let’s continue to talk about them, as when gates re-open, they will undoubtedly be (or continue to be) a success. This includes SuntagoWater World in Poland, where PolinWaterparks has installed 15 oof its signature slides (pp22-23), and all of the other fantastic theme parks, water parks, FEC’s and location- based entertainment mentioned throughout the issue.


Throughout the issue we also highlight projects that went live before the crisis or were due to go live in the coming weeks and months – let’s continue to talk about them, as when gates re-open, they will undoubtedly be (or continue to be) a su ce s. This includes SuntagoWater World in Poland, where PolinWaterparks has installed 15 f its signature slides (pp22-23), and all of the other fantastic theme parks, water parks, FEC’s and location- based entertainment mentioned throughout the i sue.


Becci Knowles, editor


The big story worldwide is the cost of living crisis, which manifests itself in many ways in our day to day lives. For example, McDonalds just announced they’re raising the price of a standard cheeseburger for the first time in well over a decade, by an eyebrow-raising 20p. I’m no good at working out percentages, but that’s a lot – and if a company with the buying power of McDonalds is doing that, everyone else will be close behind. Other companies are reducing the amount we buy, while keeping the price the same; for example, I bought some mince at the supermarket at the weekend and it was 450g, where it would previously have been 500g. Small differences add up. But people still want to spend money on things that make them happy, for the moment at least, and the path forward for that is increasing the personalisation of experience for your customers. This month’s Industry Influencer talks about exactly that, detailing how the customer’s journey can be tailored from the moment they land on your website to make the comfortable, make their purchasing easy, and make your own life much easier. Think about it - if 80% of your sales are pre-bookings, you have far fewer variables in the likes of F&B to worry about, less waste, more efficient staff rotation, everybody wins. But especially the customer, which is great for your long-term relationship. Post (mid?) covid, many attractions are limiting visitors so people are not squashed together and have some breathing space – and they’re maintaining these numbers now that restrictions are looser because it translates to a better guest experience, and a greater spend per customer. Not to mention better reviews! It’s another packed issue, but we are still very much finding our feet so feedback is always greatly appreciated. Email myself (jonbruford@yahoo.co.uk) or Charlotte (cwestwood@datateam.co.uk) and tell us what you’d like to read about! In the meantime, look after yourselves, and each other. Jon


Editor: North American Editor: Contributors this issue: MARCH 2020 Editor: North American Editor: Contributors this i sue: Sales Manager: MARCH 2020 Sales & Events Manager: Sliding


into action!


Sliding


into action!


THIS MONTH’S COVER SHOT:


Polin Waterparks supplies Europe’s largest covered water park with 15 of its signature slides


Polin Waterparks supplies Europe’s largest covered water park with 15 of its signature slides


Frank Stanek and


The Producers Group Park World


Excellence Awards


Stefano Cigarini, Cinecittà World Theming + more


Frank Stanek and


The Producers Group Park World


Excellence Awards


Stefano Cigarini, Cinecittà World Theming + more


Making a splash! Empex Watertoys developed a new splash park for the new Centara Mirage Beach resort, ne of the first resorts to be constructed on the newly- made Deira Islands in Dubai. A spectacular mixed-use


THIS MONTH’S COVER SHOT: waterfront development, Deira Islands comprises four


district.larges Thet covered waterpark in Europe, opened 15.3 sq km and adds an additional 40 km, including 21ts doors to the public in February. Featuring 15 of PolinWaterpark’s signature water slides,


man-madetagoWat islandserWor situatedld adjacent, which claims to be the largest covered waterpark in Europe, opened


oTHIS MONTH’S COVER SHOT: SSuunntagoWaterWorld, which claims to be the


remarkable project covers a total area of


The new splash park features colourful interactive water features and attractions, with water toys for toddlers as’s a tropical pa preschoolersradise for guests of a l ages. to ageTakes a look on pages 22&23.


itis doors to the public in February. Featuring 15 of PolinWaterpark’s signature water slides, iti’ts a tropical well asparadise for guests of all and children upages. Takes a l 12.ook on pages 22&23.


km of beachfront, to Dubaiʼs coastline. to Dubaiʼs Deira P36


©SUMMER PART 2 2022 • ISSN 1462-4796MARCH EDITION • ISSN 1462-4796 MARCH EDITION • ISSN 1462-4796


Sales & Events Manager:


Be ci Knowles (+44 1622 699140) bknowless@datateam.co.uk


Becci Knowles (+44 1622 699140) bknowle s@datateam.co.uk


Managing Editor: Jon Bruford De bie Evans


ryony A


Editor: Charlotte Westwood cwestwood@datateam.co.uk ndrews, Scott Sherrod,


Paul Ruben (+1 585 381 1012) parkw@rochester.rr.com


Paul Ruben (+1 585 381 1012) parkw@rocheste . r.com


Sales Manager: Mark Burgess (+44 1622 699124) Contributor: Susan Storey


jonbruford@yahoo.co.uk mburge s@datateam.co.uk


Publishing Director: Paul Ryder


Publishing Director: Paul Ryder pryder@datateam.co.uk


Managing Director: Parvez Kayani Publication Secretary: Head Office:


Publication Secretary: Head Office:


Publishing Director: Paul Ryder pryder@datateam.co.uk


Julian Davies (+44 1622 699106) jdavies@datateam.co.uk


B Bryony A ndrews, Scott She rod, Debbie Evans


Mark Burge s (+44 1622 699124) mburgess@datateam.co.uk


Sales Manager: Mark Burgess (+44 1622 699124) mburgess@datateam.co.uk


Julian Davies (+44 1622 699106) jdavies@datateam.co.uk


pryder@datateam.co.uk


Managing Director: Parvez Kayani pkayani@datateam.co.uk


Managing Director: Parvez Kayani pkayani@datateam.co.uk


pkayani@datateam.co.uk


Publication Secretary: Tracey Ballard (+44 1622 699109) parkworld@datateam.co.uk


Tracey Ballard (+44 1622 699109) parkworld@datateam.co.uk


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Be ci Knowles, editor


Cover Edit


www.parkworld-online.com


Making a splash


President of Empex Watertoys, Wyeth Tracey, tells Park World why interactive water play is making such an impact


I


nteractive water play - whereby a user's input creates a variable output or response from a water feature - is fast becoming a major trend within


the playground market. It can be achieved through various designs of water toys, and across municipal parks and recreation centres, hotels and resorts, campgrounds, zoos, family entertainment centres, water parks, theme parks, and even shopping malls, demand for spray parks is increasing. The simplest form of interactivity is created with


water itself, cascading or spraying down on visitors in one manner or another. Different jets shooting from multiple directions, for example, can create a variety of feelings or sensations - tickling, coating, soothing and amazing visitors by stimulating the senses in different ways. Empex has designed several categories of


interactive water features to enhance the interactive experience, including self-pumping water toys. With these, the user creates a water jet by constantly pedaling, in the case of the Empex Waterbike; turning a handle, as with the Watershooter; rocking back and


SUMMER PART 2 2022


forth, as in the case of the Squirtin' Frog, or pumping through an up and down motion when using the Watertotter. When it comes to interactive water toys, simple


interactivity is created without moving parts by merely using the hands or feet. Empex’s large selection of water toys and water features, in various themes, take the form of static play structures or Aquatecture which have varied nozzle designs. Interactivity is created by interaction with the nozzles; when one nozzle is blocked by the fingers of the user, the other water jets become stronger. As a result, the more nozzles that are blocked by the user, the more the effect increases. Often, other children are called to participate in


this interactive behavior, leading to many children working together in order to cause the craziest water jet possible. It's great to see the children work together in order to produce these simple, yet amazingly enjoyable effects. Another example is Empex’s Aquajetz, featuring ground jets with different nozzle designs. Enabling


interactivity just by using the feet, stopping the flow of a nozzle with the foot will once again change the effect of the other jets. Another way to create interactivity is by turning a


selector wheel. Empex’s Aquanetic structures provide a handwheel, whereby the participant affects the outcomes by turning the wheel and selecting and activating a different water-based event, such as activating a particular spray array, pattern or spinning pinwheel or even a set of turning gears. Interactivity with water is also a physical learning


experience for young children. They learn cause and effect, plus basic yet important lessons in physics and fluid dynamics. Furthermore, children subconsciously learn subtle lessons about water pressure and water flow. Water play also creates important social interaction between two or more children, leading to valuable lessons in beneficial social behaviors such as cooperation and teamwork. There are benefits for parents too. Water play


creates a relaxing experience for parents who can interact with the kids in the water - or perhaps


19 019-020 PW-Summer Pt2 2022_Cover Edit_Empex e.indd 19 27/07/2022 15:03


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