DEAL Review
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A look at DEAL 2024
DEAL 2024 was a resounding success, shaping the future of entertainment in the Middle East & Africa. Park World has more
T
he Dubai Entertainment Amusement & Leisure (DEAL) show, the Middle East & Africa’s premier event for the amusement industry, proudly concluded its landmark 30th edition. DEAL 2024 has once again
proven to be a pivotal platform for innovation and business in the family entertainment centers, theme parks and amusement industries. DEAL 2024 has made history, drawing an overwhelming response with
300 exhibitors from 40 countries converged at the Dubai World Trade Center from March 5 to 7. Furthermore, this year the visitor numbers touched 10,375 from 75 plus countries. This year's show was a spectacle of innovation, showcasing global advancements in virtual reality, arcades, redemption games, amusement rides, soft toys, inflatables and themed entertainment. As a vibrant B2B platform, DEAL spurred a slew of strategic alliances, launched groundbreaking projects and featured visionary concepts that signify a quantum leap for the entertainment sector. "DEAL stands as a beacon for the amusement industry in the Middle East
and Africa region. This year, we have proudly orchestrated an environment where leaders of the entertainment industry have come together to shape the future of entertainment," stated Abdulrahman Falaknaz, President of International Expo-Consults LLC. "With each edition, our ambition is to eclipse the past, pushing boundaries and championing innovation. DEAL 2024 exemplified this ethos, providing an immersive experience that unveiled the next wave of industry megaprojects." This year's DEAL was instrumental in propelling the FEC, theme park and
amusement sectors within the MEA region. With the Middle East emerging as a new epicenter for top-tier entertainment, DEAL 2024 served as a testament
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to the region's rise. The event captured the industry’s upward trajectory, fuelled by a spike in immersive entertainment demands, demographic dynamics, rising incomes and progressive investments in infrastructure and tourism. "The overwhelming turnout and positive feedback from exhibitors and
visitors alike underscore DEAL's irreplaceable role in the entertainment sector's growth," added Mr. Falaknaz. "As a catalyst for transformation, DEAL 2024 offered unparalleled opportunities for stakeholders to foster international collaborations, steering the industry toward a flourishing future." "The burgeoning growth of the MEA's entertainment sectors is unmistakable,
supported by substantial investments in spectacular entertainment projects and a thriving tourism sector. DEAL is at the heart of this evolution, reinforcing the region's position as a leading global entertainment hub," Mr. Falaknaz concluded. With a record number of attendees and new exhibitors, DEAL 2024 set
a new benchmark for the industry, affirming its place as the epicenter for international business and innovation in entertainment. As DEAL continues to expand its horizons, it upholds its commitment to being the torchbearer of industry trends, nurturing global partnerships and showcasing the best the world has to offer in the realm of amusement and leisure. The accompanying Leisure, Entertainment & Attractions (LEA) Conference
by MENALAC further underscored the current and future trends driving the FEC and theme park industries in the region. In addition the ‘Safety Day’ conference once again raised awareness about the latest standards and technologies in safety as current regulatory guidelines, inspection and testing updates, and the impact on health, safety and wellness on the first day of the DEAL show.
MARCH 2024
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