www.parkworld-online.com
Company Profile
Snow limits
Charlotte Westwood speaks with founder of Unlimited Snow, Kees
Charlotte Westwood: What led to the establishment of Unlimited Snow? Kees Albers: I have an extensive personal background in winter sports and in 1990 decided to turn my hobby into a business. It started with sponsoring and television production of freestyle skiing, snowboarding and speedskating events as well as writing trend marketing plans for ski resorts. In 1995, it became possible to produce snow at any temperature, and Unlimited Snow began producing real snow and snow theming for events and commercials - including the first six years of the Efteling theme park winter opening. Also in 1995, the first snow dome opened in the Netherlands and we produced the snow there too. Nobody knew anything about the indoor snow market yet, so with Unlimited
Snow we focused on further developing this niche market worldwide and have since been involved with some 20 projects. During the following years we received many inquiries from countries without a winter sports history and realised that for such markets it was not about sports, but more about entertainment. In other words, having fun with snow and ice without having to learn a sport. That is when we started to develop some 50+ instant fun
MARCH 2024
attractions. We were also the first to add theming to experiences as inspired by the theme park industry, and we also created the first indoor snow theme park. That is why we use the term ‘indoor snow and ice amusement parks’. During the years that have followed we’ve gone from making snow to
being a one-stop-shop for indoor snow and ice parks, covering feasibility, architectural elements, engineering, theming, attractions, technical installations, and operational plans.
CW: Can you tell us more about Unlimited Snow’s products, services and company philosophy? KA: Our approach is similar to any other themed entertainment market, with four required ingredients: ensuring friendly operations for - and between - guests and employees; creating a wow factor with a themed environment; a sufficient variety of fun-to-do attractions for the relevant target group; and a safe environment for all. Our new developments also include extensive storytelling and a mix with new technologies. Another important aspect is designing on the basis of the market
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