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Industry Insider
impression. It's about exceeding expectations and ensuring that every moment, from finding the next venue to visit to arrival to departure, is filled with delight.
CW: How is the experience economy evolving? CK: The experience economy is finally undergoing a significant shift. Personalisation is becoming paramount, with data and technology playing a crucial role in tailoring experiences to individual preferences. The online space is also playing an increasingly important role, encompassing everything from booking and pre-visit engagement to maintaining that connection with visitors even after their experience.
CW: Would you say visitor requirements differ across the leisure and experience sub-sectors? CK: While there's definitely some overlap in terms of what visitors generally seek (convenience, engagement), the specific needs can vary across different sub-sectors. A theme park, for instance, might prioritise thrilling rides and immersive environments that transport visitors to fantastical worlds. On the other hand, a museum might focus on creating interactive exhibits that spark curiosity and foster a deeper understanding of the subject matter.
CW: Are there any particular operators or destinations which you feel offer an especially stand-out experience for visitors - online and offline? CK: There are some truly exceptional experiences out there that set the bar high. These places prioritise innovation, invest in top- notch staff training, and go the extra mile to craft unforgettable
MARCH 2024
memories for their visitors. They understand the power of exceeding expectations and creating moments that resonate long after the experience itself. For me a great example is a venue just five minutes’ walking distance from our office; The Rijksmuseum. It stands out for its captivating storytelling, bringing Dutch art history to life. Interactive elements like touchscreens and augmented reality keep the experience engaging for all. Housing masterpieces by Rembrandt and Vermeer, the museum offers a unique opportunity to witness artistic brilliance firsthand.
CW: Can you tell us what we can expect next from Convious? CK: The future for Convious is brimming with exciting possibilities. The fact that AI is being implemented throughout our platform to enhance the visitor journey and bottom line, but at the same time save on resources and time, is exciting. We're laser-focused on continuing our international expansion and revolutionising the way people connect and engage with the leisure industry worldwide.
CW: And what's next for you - do you have any personal or professional goals for the year ahead? CK: I can share that I'm incredibly enthusiastic about the future of Convious and the potential we have to further revolutionise the experience economy. I'm also deeply committed to fostering diversity and inclusivity within Convious and beyond. I believe that embracing diverse perspectives and experiences not only enriches our company culture but also fuels innovation and creativity. Personally, I'm constantly striving to find that perfect balance between professional aspirations, private commitments, and my goal to finish the Ironman this year!
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