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Park Update


area was created. But theming strategy is more than consistent décor. Jora Vision


created clever rules to make the land come alive. “The sweets in the valley are a resource that grow naturally. A mountain with chocolate nuggets attracted the first settlers, that later started to grow lollipop crops on a farm. A harbour and village followed”. All with their own subtheme, these different areas make the zone come alive. “Each area has its own colour palette that fades into the next. The turquoise lagoon blends into the pastel village and a farm with primary colours”, says Andrea. “We had other design rules too. The candy is a resource, but no building material. This keeps the world consistent with the story. In the end it’s all about having a design rationale. Of everything you should be able to answer the question: why is this here?” Jora Vision found the sweet spot for a rich experience full


MARCH 2024


of taste. Energylandia committed to the design and sugared everything according to recipe. Jora Vision did not only get to do the design and art direction on the project: as icing on the cake their craftspeople got to create a cute phone booth and a colourful cotton candy stand. The result? One of the most anticipated immersive lands in years. Curious? The land is set to open by the end of April.


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