Industry Insider
www.parkworld-online.com
Getting connected
Charlotte Westwood sits down with Camiel Kraan, the founder and CEO of the Amsterdam-headquartered attraction management platform, Convious, to discuss everything from AI to Ironman, and the impact of technology on the experience economy
Charlotte Westwood: Tell us about your background. Camiel Kraan: Let's just say I've always been fascinated by the potential of technology in bringing ideas to the market. Building things, tinkering, and seeing what could be – that's what sparked my passion early on. The tech world was this playground of possibilities, and
I dove headfirst into exploring its potential. Before Convious, I've been so lucky to be able to build companies in enterprise software, gaming, logistics and online education.
CW: What led you to found Convious in 2017 and what was your vision for the business? CK: Back in 2017, I was struck by the realisation that the leisure industry was lagging far behind on the adoption of technology. Here we were, surrounded by incredible tech advancements, and yet, the way the industry was connecting with their visitors often felt outdated.
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Many operators were still relying on old-school vendors and missing out on the chance to truly elevate the experience for visitors. We knew there had to be a better way, a way to bridge that gap and leverage technology to create truly unforgettable moments and in the same to improve their own bottom line.
CW: What are some of your proudest achievements with Convious? CK: Seeing Convious blossom into the company it is today has been a remarkable journey. Building a successful business that also makes a positive impact on the experience economy is incredibly fulfilling, and that's something that truly lights up the faces of everyone on our team. Of course being a grown company with a worldwide presence throws in a whole new set of challenges, but hey, it keeps life interesting and adds another layer of satisfaction to the mix when we get it right!
CW: In your opinion, what makes for the ultimate visitor experience? CK: For me, the ideal visitor experience is all about creating a seamless, personalised, and genuinely fun environment. Imagine a world where booking is a breeze, long lines are a thing of the past, and every visitor encounters something special that leaves a lasting
MARCH 2024
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