vide games to play at home and re their best Toverland memories
PW-MAR20-05-Frontgate.qxp_Frontgate 30/03/2020 17:17 Page 5 Park News
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Big Question
How do you keep guests engaged, while gates are shut? 30
videsadditional resources ber Resource Center can learn their region and take advantage cluding Covid-19 webinars, a n Template, the IAAPA Security 19 Educational Series and more.
colouring in pages for our guests to print at home that will both keep them engaged with our brand and keep our brand front of mind. • Use honesty to create impactful social content – Our park has wildlife that needs care even in a lock-down situation, so we’re telling and showing our guests how we’re continuing to do this.
• Find aspects of your business to make virtual –We have set up live stream filming of some of our wildlife so that guests can watch them from home and keep having “Dreamworld” experiences.
• Bring your product or service into the homes of your guests – Our SkyPoint business is working on how-to videos for menu items and cocktails that guests can create at home.
Volta partners with Six Flags Entertainment Corporation to provide electric vehicle charging Volta, an industry leader in commerce-centric electric vehicle (“EV”) charging networks, is partnering with Six Flags Entertainment Corporation to make EV charging accessible to guests at its parks across the United States. Six Flags’ strategy centers around modernising the guest experience through technology. Installing EV charging stations is the latest step towards the company’s vision to be the preferred regional destination for entertainment and its commitment to environmental sustainability. At the forefront of innovation in the industry, Six Flags is the first theme park company to have Volta charging stations available to its guests. The first charging stations will be installed at Six Flags America, just outside of Washington, D.C., with more parks to follow.
Paul Callander, chief strategy officer, Dreamworld, WhiteWaterWorld, SkyPoint: Adapt your brand presence to the environment –We have created
Coen Bertens, theme park director, Efteling: Thrill seekers can still experience the adrenaline rush of riding a roller coaster through our series of on-ride videos available on the Efteling YouTube channel, which are filmed from the front carriage on rides at Efteling. For Example, viewers can experience the tale of De Vliegende Hollander (The Flying Dutchman) and the jaw-dropping Baron 1898 dive coaster – which plunges 37.5m into a mineshaft at
Stephanie Borges, Six Flags vice president of strategic marketing and partnerships, added, “Six Flags is committed to incorporating technology that elevates our guests’ experiences through innovation. The partnership with Volta will enable us to provide a unique offering for our guests, while also supporting our sustainability initiatives.”
platforms and online channels to support its membership with education, professional development, discussion and networking. The program will support online discussion threads, webinars, watch parties, virtual mixers and more – including an online job fair.
UK’s first DC-inspired restaurant opens in Soho, London Park Row, the first fully immersive DC-inspired restaurant experience found anywhere in the world, is now open in London. Featuring five premium restaurant and bar spaces, Park Row combines multi-sensory storytelling with “world- class” food and drink that draws from some of Gotham City’s most famous (and infamous) residents, creating a gastronomic theme park for comic book fans and foodies.
Situated within a stunning Grade II listed Art Deco venue within the heart of London’s theatre- land, guests will step off the streets of Soho
TEA Digital launches The Themed Entertainment Association (TEA) has launched TEA Digital to use the organisation’s dedicated, global
“We are excited to debut Mach Fun to our Myrtle Beach guests,” said Brian Williams, Funplex
CEO. “The Funplex Myrtle Beach is a unique concept park in terms of the number of offerings in a tight footprint making this the perfect place to debut such an innovative ride. We believe Mach Fun will deliver high-flying thrills for the whole family.”
and descend into the DC universe via a secret door in Wayne Manor, home to the famous billionaire.
Vancouver Aquarium reopens with new additions
The Vancouver Aquarium in Vancouver, British Columbia, Canada, fully reopened to the public in August, under the ownership of Herschend Enterprises.
90km/h. The channel also has walk-throughs of the recently opened attraction, Fabula as well as three different journeys through the magical Symbolica: Palace of Fantasy. Alongside this, users can get Efteling tips from Efteling
The aquarium has undergone several upgrades, with new attractions including a new “Octopus” film in its 4D theatre and a new exhibit dedicated to the Marine Mammal Rescue Centre.
Tallest flying jet ride in North America debuts at Myrtle Beach Reaching an altitude of 50’, guests can now soar through the air on Mach Fun, the tallest interactive 360° flying jet ride on the market, and first-of-its-kind in North America at the new Funplex Myrtle Beach.
employees, behind-the-scenes access and sneak peaks of the new double family roller coaster,Max &Moritz.
Pia Adlivankin, CEO, Linnanmäki Amusement Park: During this exceptional time we want to keep our guests close and still offer them fun and joy with amusement park -like
experiences through our multiple channels. For children who are being homeschooled right now, we offer joy in the form of free-of-charge learning materials on our website related to Linnanmäki Amusement Park and also current topics such as learning media skills. Across our popular social media channels we offer
Seated in pairs flying side-by-side, guests experience the sensation of flight as they climb, dive, and barrel through the air at maximum airspeed. Guests on this revolutionary new Tower Plane ride from SBF-VISA control their roll, inversion, and height flipping their plane 360 degrees making this experience unique and fully interactive.
amusing content such as many quizzes, fun things to do, challenges and funny contests to keep the younger-ones entertained. Also, Linnanmäki has enchanting material throughout its 70-year-old history, so we have brought photographs from our archives to our social media channels for people to marvel and to refresh their good amusement park memories. In addition, this spring we will launch our very own
amusement park boardgame, featuring a range of fun tasks that will challenge their intellect. This game will enable our guests to enjoy Linnanmäki Amusement Park while at home.
Smurfs theme park re-opens in China After a long period of closure, Smurfs theme park ‘Dream City’ in China has opened its doors again for the public. One of the main attractions is Lagotronics Project’s recently installed GameChanger dark ride, ‘Swamp Adventure’, which is completely themed in Smurfs style.
250
Figures of Fun
30 September is the closing date for the Park World Excellence Awards. Don’t miss it.
in associationwith
Suzanne Smagala-Potts, public relationsmanager, Ripley Entertainment:With so many families staying at home and looking for ways to keep their children
Set to open to the public on 21 October, LAin Dubai is the latest landmark to join Dubai’s long list of world record-breaking attractions. Located on Bluewaters Island, the giant observation wheel stands at a staggering height of 250m which is said to make it the highest and largest of its kind in the world.
entertained, we have created a way for our guests to engage with Ripley’s virtually. Ripley’s Aquariums at Home and Outside the
Odditorium can be used as hubs for a schedule of live Facebook events, downloadable educational materials, arts-and-crafts, and more. Be sure to follow us to tune in for events like Story Time
Live!, Champs & Chumps with Dustyn, and even live readings ofMoby Dick… on toilet paper! These sites will be continuously updated with additional
$500-$1,000
lesson plans and activities throughout the week. Following advice from health officials to practice social
Six Flags Entertainment Corporation, the world’s largest regional theme park company and largest operator of waterparks in North America, is ramping up efforts to reward its team members by offering another cash bonus package. Seasonal team members who work through to 31 October 2021, can earn up to an additional $500- $1,000 or more with a 10% bonus for wages earned from July through September and a 15% bonus for wages earned in October.
distancing, our Ripley’s Believe It or Not! attractions and Ripley’s Aquariums are temporarily closed, but we are thankful for the opportunity to deliver free, family-friendly entertainment and educational Ripley’s programs directly to your homes.
TessaMaessen, Communications Manager, Toverland:We keep our guests entertained through our social media channels.We share our park shows and on ride videos of our main attractions.We also provide games to play at home and ask our followers to share their best Toverland memories with us.
Kernels
Covid-19: IAAPAprovidesadditional resources Visitors to the IAAPAMember Resource Center can learn more about the support in their region and take advantage of free IAAPA resources, including Covid-19 webinars, a Crisis Communications Plan Template, the IAAPA Security Advisory Program, Covid-19 Educational Series and more.
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