Interview
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project was an idea that was inspired because we want to build an experience for our guests of any age to feel empowered to discover the transformative power of music. Music ignites all areas of development and skills including intellectual and overall literacy. This program is important as The School of Rock is a group of musicians that are the same age as our main demographic.
Do you have disabled access/activities for differently abled visitors? We have a program called Sensory Days (offered various mornings) which works great for kids with various special needs. We modify the music, lighting and more to ensure guests have a great time.
What do you think are the key trends in visitor entertainment currently and how does Altitude Trampoline Parks meet them? Families are looking for an escape from the home and a way to stay active. ATP offers both, bringing them together at an affordable price that’s good for all ages. We’ve devised programming for ages 2-5 called Junior Jumper Time, programs for active users by way of our $10 Jump Anyday, Anytime Memberships and more.
How has COVID-19 affected the business, financially and otherwise? What measures are you taking to safeguard guests as you reopen? COVID-19 has helped us focus on what matters most in our business. We have Developed our C3 cleaning program as well as procedures in parks to help make guests feel safe. We have also repackaged all birthday party packages to include smaller guest counts to ensure the safety of our guests. These are just a few of the things we are doing to help guests feel comfortable.
How do you think COVID-19 will change visitor entertainment moving forward? Do you think there will be permanent changes to how we enjoy attractions, or will the industry get back to ‘normal’? COVID-19 has changed many things about the entertainment industry. One of the positive things that has come from this is it has forced companies to focus less on profit and more on the needs of our guests. Going forward we have dedicated ourselves to creating safe, enhanced experiences for all. Capacity restrictions may change over time but the enhanced guest experience is here to stay.
What would you say is Altitude’s ‘ethos’, or its key aim for the visitor experience? Jump Happy! We are all about jumping with a smile.
What’s been the most important industry lesson you have learned in your career so far?
Being a servant leader and the power of listening.
The last 12-18 months have been uniquely challenging for the visitor attractions industry - but what were your highlights?
Our Memberships have served as a successful way to promote consistent visits in a safe & affordable way at only $10 a month.
What are your plans for Altitude Trampoline Parks throughout summer 2021 and beyond? Any new additions or locations planned? We have opened 7 new parks this year, and we will be continuing to open in new markets while providing a safe, active family fun destination.
Families are
looking for an escape from the home and a way to stay active. ATP offers both.
Focus on Freeplay
As a brand whose customers are children and families, ATP’s focus is to enhance the well- being and lives of those in its local communities - the ability to be free and laugh and be playful. ‘Freeplay’ is a term used by experts to define totally uninhibited freedom to express, learn, socialise and be active. Freeplay is what children need to develop properly and is a natural benefit of the active play sector.
SUMMER PART 4 2021
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