Interview
www.parkworld-online.com
Jumping with a smile
Bryony Andrews, editor of GlobalAmusements&
Play.com, caught up with Amy Phillips, head of brand experience at Altitude Trampoline Park, for a Q&A to find out more about the US family fun park and the future of the active entertainment sector.
F
Amy Phillips is a dynamic marketing executive with nearly 20 years of experience working with some of the nation’s largest brands, including Pepsi, Dave & Busters, Main Event Entertainment, Studio Movie Grill and most recently Drive Shack. Amy has developed new brand concepts, created media plans, managed multi-million dollar budgets and executed countless campaigns to build successful programs. Her campaigns have yielded incredible honors such as the AMA New Product Launch and Marketer of the Year, but perhaps what she’s most proud of is the fact that welcoming diverse professional experiences has left her with long-lasting relationships with colleagues and vendors world-wide. In her free time, Amy enjoys travel, adventure and spending time with family.
ollowing Amy’s appointment, Altitude has been fuelled with a newfound energy - poised for success and pushing the boundaries of marketing, brand messaging, guest optimisation and more, with the overall aim of driving revenue and achieving results. Amy has formerly led teams that have consistently produced double-digit year over year growth, exceeded revenue targets and adhered to budgets time and
again.Now, as chief marketing officer, she plans to bring this wealth of experience to the rapidly growing Altitude Trampoline Park franchise. GAP editor Bryony Andrews finds out more.
BA: Can you give a brief overview of Altitude Trampoline Park? When and why did you launch, where are you based, how many locations do you have? AP: Founded in 2012, Altitude is the fastest growing trampoline park company in the world. With parks opening on three separate continents and cities around the globe, ATP has become the industry leader in both experience for the visitor and potential park owners. We have 80 locations across North America, South America and Europe.
Tell us about your attractions mix. Are there the same activities at each location or does it vary between locations? All locations are unique in their own ways. All locations do have a main court and kids court. All other attractions vary between locations. Some attractions include but are not limited to Valo Jump, High 9, Extreme Dodgeball, Performance Trampolines, and soft play.
What strategies do you employ to ensure repeat visits?
Memberships are a strategy that we are using to ensure repeat visits. We have two great memberships that we offer to guests.
Which are the top visitor favorites among your attractions? Trapeze and Open Jump.
Tell me about your School of Rock project - where did the idea come from and what do you hope to achieve? The School of Rock is Amazing! Our School of Rock
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