FEC Profile
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Rewriting the rules of mini golf
Puttshack is an upscale, tech-infused attraction experience that aims to ‘rewrite the rules of mini golf’ – pairing modern technology with crazy courses for a unique guest experience.
As CEO, Joe Vrankin plans to use his 20 years of experience in building teams and leading companies to grow Puttshack into a global phenomenon. Previously serving as CEO of Topgolf during its peak expansion years, he was recruited personally by Steve and Dave Jolliffe, the founders of Topgolf and Puttshack. Vrankin has also held executive leadership positions with Act Global, Suntex Ventures and the Arena Football League.
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ith three London locations currently, Puttshack successfully opened the doors of its first US location in Atlanta in April, and plans to open further locations in Oak Brook, Illinois, and Miami soon after. Bryony Andrews, editor of Park World’s sister publication GlobalAmusements&Play. com, spoke to Joe Vrankin, Puttshack’s CEO, to find out more. The inspiration for Puttshack came about when the Jolliffe brothers partnered up with Adam Breeden to take the best parts of mini golf – the fun and the accessibility – to a whole other level. Breeden was formerly responsible for turning table tennis and darts into entertainment concepts Bounce and Flight Club. “Puttshack is the perfect combination of Steve and Dave’s brilliance in creating a tech-forward fun, entertaining game combined with Adam’s skill in designing an incredibly upscale, high- energy vibe,” said Joe.
“Being able to work with this team again, many of whom were also involved with the launch of Topgolf, is incredible and definitely a highlight. We all believe wholeheartedly in Puttshack and can’t wait for everyone to experience it.”
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Together, they’ve reinvented the game for the young adult audience. “At Puttshack, the highest score wins with chances for bonus points throughout, and there’s no cheating because everything is tracked for by our patented Trackaball technology in the golf ball,” explained Joe. “The courses are one-of-a-kind and just a lot of fun – there is a beer pong hole, a roulette hole, a true/false hole and more – and all this is matched by global food and beverage offerings and incredible atmosphere that is Instagram-worthy everywhere you look.”
Expansion plans With three locations currently operating in London, UK, Puttshack also successfully opened the doors of its first US location in Atlanta in April. The team plans to open further locations in Oak Brook, Illinois, and Miami soon after. “We also recently signed a lease in Nashville’s The Gulch neighborhood at the site of the old Gibson Guitar factory and are preparing to announce multiple new US locations that plan to open in 2022,” Joe revealed.
Working through the pandemic When the pandemic hit, Puttshack had not yet opened
SUMMER PART 1 2021
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