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Universal Orlando Resort becomes first major Orlando Theme Park to increase starting base rate to $15 per hour
U
niversal Orlando Resort is increasing its starting base rate to $15 per hour – up from $13 – and giving more than 18,000 current team members a raise based on the new rates and their time with the company. The announcement represents the single-largest wage increase in Universal Orlando history. And while $15 is Universal’s new starting base rate, the company is increasing start rates for many other positions based on job requirements. The new rates will become effective 27 June and will impact full-time and part-time hourly positions as well as entry-level salaried roles.
“We are excited about our future and we want team members who will be excited to be part of that journey,” said John Sprouls, executive vice president and chief administrative officer for Universal Parks & Resorts. “This is about taking care of both our current team members and those who will be joining our team. We know a great guest experience begins with our team members – and we will continue to provide the best work experience we can.”
Universal Orlando is currently ihiring thousands of full-time and part-time team members for the summer.
UK parents share their views on family attractions post pandemic
In a survey carried out by KidRated, which lists the best family days out rated by kids and teens, one in four (39.82%) UK parents cited too many restrictions due to Covid as the single factor that would put them off visiting a family attraction and nearly two thirds (61.06%) said that cost was most likely to influence which venue they attended with their children. Simon London, CEO and founder of KidRated, said: “It’s been an immeasurably tough year for us all – businesses and families alike – but the 90% of parents who are planning a longed-for experience such as a theme park ride or gallery visit simply won’t part with their hard-earned cash if there are too many Covid restrictions, or if costs are too high. “As the UK emerges from lockdown, family attractions must heed the concerns of parents or face even more hardship in the weeks and months ahead. What really matters is kids having fun after a long period of being cooped up at home, so ensuring a great variety of activities for kids of all ages, a smooth booking process, and of course appropriate safety measures is key.
“We also know that a whopping 93% of parents are more likely to visit an attraction that has been positively reviewed online, demonstrating how crucial customer engagement is when it comes to businesses’ bottom line.” Parents also highlighted the ease of being able to visit venues in all weather conditions and options for dining as factors that would determine a visit to a family attraction, and said that non-refundable tickets would deter a trip. Venues that are suitable for children with different needs and abilities also matters to parents.
Bernard Donoghue, director of the Association of Leading Visitor Attractions, said: “Sanitise the site, not the experience – that’s the message we’re hearing loud and clear from
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New show comes to Warner Bros. World Abu Dhabi
An a new live stage show “Space Jam: A New Legacy LIVE SHOW” is set to debut only at Warner Bros. World Abu Dhabi this summer. The show, inspired by the highly- anticipated Space Jam: A New Legacy live-action/animated film will delight park guests every day from beginning of July until end of August.
Simon London, CEO, KidRated
Bernard Donoghue, Association of Leading Visitor Attractions
parents, and woe betide any family attraction that doesn’t pay attention, because it’s absolutely crucial to the recovery of our industry.
“Value for money, volume of people, and visitor experience are the factors that matter in any year for tourism, but even more so in 2021 as we come out of lockdown. “We’re calling for an extra bank holiday this year not just to thank our NHS and key workers for their superhuman efforts over the last year, but to get more footfall for venues and give the sector a boost.”
KidRated’s survey showed that regardless of age, parents had the same concerns and interests when it comes to visiting family attractions this year whether their children are toddlers, teenagers, or in between.
SUMMER PART 1 2021
Taking place at the Warner Bros. Plaza, the live stage show will feature a spectacular cheerleader act and iconic Looney Tunes, including Bugs Bunny, Lola Bunny, Daffy Duck and of course other members of the legendary Tune Squad.
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