Park News Park News Big Question

Paul Callander, chief strategy officer, Dreamworld, WhiteWaterWorld, SkyPoint: Adapt your brand presence to the environment –We have created

colouring in pages for our guests to print at home that will both keep them engaged with our brand and keep our brand front of mind. •Use honesty to create impactful socialcontent– Our park has wildlife that needs care even in a lock-down situation, so we’re telling and showing our guests how we’re continuing to do this.

•Find aspectsofyour business to make virtual–We have set up live stream filming of some of our wildlife so that guests can watch them from home and keep having “Dreamworld” experiences.

•Bring your product or service into the homes of your guests – Our SkyPoint business is working on how-to videos for menu items and cocktails that guests can create at home.

Big Question

Coen Bertens, theme park director, Efteling: Thrill seekers can still experience the adrenaline rush of riding a roller coaster through our series of on-ride videos available on the Efteling YouTube channel, which are filmed from the front carriage on rides at Efteling. For Example, viewers can experience the tale of De Vliegende Hollander (The Flying Dutchman) and the jaw-dropping Baron 1898 dive coaster – which plunges 37.5m into a mineshaft at

90km/h. The channel also has walk-throughs of the recently opened attraction, Fabula as well as three different journeys through the magical Symbolica: Palace of Fantasy. Alongside this, users can get Efteling tips from Efteling

employees, behind-the-scenes access and sneak peaks of the new double family roller coaster,Max &Moritz.

Pia Adlivankin, CEO, Linnanmäki Amusement Park: During this exceptional time we want to keep our guests close and still offer them fun and joy with amusement park -like

experiences through our multiple channels. For children who are being homeschooled right now, we offer joy in the form of free-of-charge learning materials on our website related to Linnanmäki Amusement Park and also current topics such as learning media skills. Across our popular social media channels we offer

amusing content such as many quizzes, fun things to do, challenges and funny contests to keep the younger-ones entertained. Also, Linnanmäki has enchanting material throughout its 70-year-old history, so we have brought photographs from our archives to our social media channels for people to marvel and to refresh their good amusement park memories. In addition, this spring we will launch our very own

amusement park boardgame, featuring a range of fun tasks that will challenge their intellect. This game will enable our guests to enjoy Linnanmäki Amusement Park while at home.

in association with How do you keep guests engaged, while gates are shut?

Suzanne Smagala-Potts, public relationsmanager, Ripley Entertainment: With so many families staying at home and looking for ways to keep their children

entertained, we have created a way for our guests to engage with Ripley’s virtually. Ripley’s Aquariums at Home and Outside the

Odditorium can be used as hubs for a schedule of live Facebook events, downloadable educational materials, arts-and-crafts, and more. Be sure to follow us to tune in for events like Story Time

Live!, Champs & Chumps with Dustyn, and even live readings ofMoby Dick… on toilet paper! These sites will be continuously updated with additional

lesson plans and activities throughout the week. Following advice from health officials to practice social

distancing, our Ripley’s Believe It or Not! attractions and Ripley’s Aquariums are temporarily closed, but we are thankful for the opportunity to deliver free, family-friendly entertainment and educational Ripley’s programs directly to your homes.

TessaMaessen, Communications Manager, Toverland: We keep our guests entertained through our social media channels.We share our park shows and on ride videos of our main attractions.We also provide games to play at home and ask our followers to share their best Toverland memories with us.

Kernel in association with

What have you learned from the pandemic and are there any silver linings?

Note, we’re asking this question again because not only is it an important one, but there just wasn’t enough space in the last issue to include every insight. This month we bring you….

Aldo Maria Vigevani, Gardaland, Italy: From the pandemic we learned how important it is for a reality such as an amusement park to be able to adapt to the situation and change the organisational flows to meet the needs of guests and employees. In order to re-open we had to draw up a precise plan

that is mostly based on digitalisation, for example using the Gardaland website to book the day of the visit and in the use of apps to facilitate access to attractions and dining options; we could consider the digitalisation as a silver lining because it allowed us to develop new organisational methods that we definitely use also in the future. However, an essential element for us remains the people, the employees who work with us and the guests who have been waiting for months to come back to have fun in Gardaland.

Nick Laister, Fairy Tale Farm, UK: The biggest thing that we learned from the pandemic was the extent to which our local community cared for Fairytale Farm. We set up a GoFundMe campaign in the height of the lockdown to help to feed our animals, whose needs did not change just because we were closed. This resulted in an incredible response from the people of Oxfordshire, who got right behind us. The move away from cash to online and contactless

payments has been a really positive move. It is more hygienic and significantly reduces security risk and handling time compared to cash. Online ticketing is also better for understanding daily staffing requirements. Staggering entry times has also worked very well for us, as a smaller attraction, keeping the farm busy right through the day and boosting secondary spend, particularly in our ice cream kiosk, which is taking twice what it did last year.”

BALPPA, the UK trade association for commercial leisure parks, piers, zoos and family entertainment centres, has released a document providing guidance for operators during the COVID-19 crisis. “This document is to help employers,

employees and the self-employed working in England understand how to work as safely as possible and protect their customers during the COVID-19 pandemic. This takes into account broader applicable guidance, such as the recommended social distancing and face coverings guidance,” explains the introduction to the guide. The document does specify that each business will need

to adapt the guidance into the specific actions it depends on the nature of the business, for example the size and how it is organised, operated and managed. “A site-by-site approach is essential and COVID-19 risk

assessment for premises will be unique. Therefore, this guidance should be used to translate to whatever areas are relevant to your business and any measures that are taken should fit safely with any operational needs.” The full guide can be viewed and downloaded from

For the first time in 141 years, Seabreeze Amusement Park, Rochester, New York, will remain closed this summer because of the COVID-19 pandemic. According to a statement from

the Norris family, which owns the park, “We had everything in place to operate the park in a safe and responsible manner, but the State has been unable to provide amusement places with guidance. As the end of summer approaches, the window of opportunity for the season has unfortunately closed. The team at Seabreeze will now turn its focus on preparing for next season. The Jack Rabbit will finally get its party next year – better late than never!”



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