search.noResults

search.searching

dataCollection.invalidEmail
note.createNoteMessage

search.noResults

search.searching

orderForm.title

orderForm.productCode
orderForm.description
orderForm.quantity
orderForm.itemPrice
orderForm.price
orderForm.totalPrice
orderForm.deliveryDetails.billingAddress
orderForm.deliveryDetails.deliveryAddress
orderForm.noItems
Guest Article www.parkworld-online.com


By reviewing operations and implementing a strategic re-opening plan, theme parks can minimise losses by revamping their hours of operations and processes. Key upgrades to consider include offering free masks for guests and employees (and branded ones as merchandise), marked spacing in queue lines to abide by social distancing guidelines, and ensuring capacity limits are not surpassed until it is safe to lift restrictions. Operators should also scrutinise costs that are not absolutely essential for the guest experience or budgeted towards required safety measures. For instance, multiple Disney properties have opted for limited menus at their restaurants as part of the reopening plan.


Entertainment content With all these new health and safety measures, leisure attractions must continue to emphasise entertainment and the guest experience to keep the magic alive. Theme parks should adjust typical entertainment offerings, such as meet and greets and parades, for more socially distanced guidelines like firework shows and shows with reduced admissions. For example, Disney is re-purposing their live characters to demonstrate the new health and safety guidelines for children and parents to follow. Parks should work to make sure these new additions are designed to fit park aesthetics so as to not take away from the entertainment and immersive aspect of the destinations.


Communications


Clearly communicating new health and safety measures to staff and guests is important to bring them peace of mind and ensure they feel safe to return. Expressing these new measures honestly, ethically, and transparently are vital for reopening success.


Operators should provide an overview of all safety and health protocols and the locations of affected areas. These easy-to-read plans should be available both digitally and in print across company websites, newsletters, social media, pamphlets, and more. Additionally, employees should receive training


SUMMER PART 2 2020


to ensure they are prepared to return to work and feel ready and safe. These sessions should include detailed explanations of new strategic scheduling and back-office protocols created with safety in mind. Successfully addressing re-opening challenges is


a tall order for theme parks; however, implementing tangible changes to technologies, operations, entertainment and communication can help bring these destinations back to profitability and offset losses. This is an unprecedented time, however, the entertainment destinations that can make it through can surely survive anything and maintain the new health and safety standard of a new normal world.


Operators


should provide an overview of all safety and health protocols and the locations of  areas.


49


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60