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Industry Influencer www.parkworld-online.com


Alterface pioneers interactive theatres with Desperados in 2006


benefitting from an increased know-how on our side but also from an improved production tool. This being said, I can see three different ‘founding’ moments which accelerated the creativity and the growth of the company: the launch of the interactive theatre, in 2006, came a little too early on the market and it took many years to really see it reaching a large audience, then in 2011, when we launched Maus au Chocolat and really gained our status of suppliers of high-quality and world class attractions. Finally, I believe that with the launch of Popcorn Revenge and the Erratic Ride, we are putting ourselves on a different platform that will accelerate the growth of medium sized, family oriented dark rides in regional parks, adding a strong digital dimension.


What I also learned is that we are in an industry


that requires you to be highly resilient. Things will take years, a failure might just be a question of bad timing for what is fundamentally a good idea and, when the market is getting ready for your product, you see competition arriving so you have to be strong and stand by your position. It is exhausting but pioneering new ideas is more rewarding than anything else!


PW: What have been your biggest achievements? BC: As a person, I am very proud to have a team that has signed on today’s most iconic and successful interactive rides! It is not me saying so, we are blessed with many awards and even more, by enthusiastic reviews and fans. The reason for this lays, in my mind, in the fact that our company truly approaches each new project as a celebration. They are passionate about their work, about the work


environment and about the change that a well-crafted project could brings to the market. This is very unique and also the


JUNE 2019


FUN FACT


Benoit has been for many years a talented skipper and in his spare time he sails and races with his newest boat, proudly wearing the orange Alterface colours and popcorn up in the sails!


result of a great relationship with our partners in this industry… so basically, the contract is just a definition of the work that has to be done, the reality shows that they never hesitate to walk the extra mile to make it something special.


“ When


visiting parks, I spend a great deal of time watching the people, trying to understand their profile, the “little story” behind them.


PW: Where do you get your inspiration? BC: I try to keep as much “free thinking” time as possible. I am addicted to TV series’ and I spend most of my travelling time watching movies. But then, when visiting parks, I spend a great deal of time watching the people, trying to understand their profile, the “little story” behind them. You combine this with some solo moments and you get the basic components of an idea generating activity. Actually I am curious of everything and since I am not very patient, wikipedia is my friend!


PW: Are you involved in any associations? BC: I am a board member of the TEA EMEA as well as some other local organisations. I see great value in bringing all the people together and sharing ideas. I really appreciate that those organsations are working hard to remain as high level as they should and not let some people use them for their own promotional benefits.


PW: What do you like most about this industry? BC: I really like the fact that, despite the strong competitive environment, there seems to be a friendship amongst the different players, so every event turns into a small celebration. It is also an industry dominated by passion, and therefore we always find common interest grounds. As we are all aiming at making people happy, any 'internal' fights only make sense if they truly help move things forward.


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