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Park News www.parkworld-online.com


Park Bloggin’ By Dr. Jack B. Samuels, M.B.A. – The Fun Doctor


A whole lot of magic: The Final Frontier? Disney Airlines


Well, a little mouse told me (highly reliable source) that Disney is considering starting its own airline. It does sound like a highly credible story if you think about it. Remember when Disney cancelled its contract with Premier Cruise Lines (and created its own) and you will be convinced that this could be coming soon! With all that money it just made on the latest Avengers movie, why not some good old capital investments?


So, does this idea set your mind running? All else I’ve heard is that it will have their own airport(s). I think it is more likely it will create just one airport that it owns and runs on the Walt Disney World property. There is plenty of space for that there, for sure! Now let’s dream about the rest of what Disney Airlines would offer. (Maybe better not to call it a Mickey Mouse airline!) Here are some possible features:


1. First and most obvious, planes that have mouse ears. Can they be aerodynamically designed so that fuel costs don’t rise and the planes will still fly?


2. Windows that somehow show off Disney Characters flying by the plane as you travel at 35,000 feet. Dreams do come true. 3. Meal service throughout the plane with true Disney quality and themes perhaps?. 4. Seamless pick-up at the new Disney Airport at Walt Disney World. Think of all the money and fuel that will be saved by not having to transport as many people from Orlando International Airport (MCO) to the Walt Disney World. Also, this will once again add to the attraction of staying on the property and not going to any of the other attractions in Orlando. There is also a time savings for guests by not having to travel from MCO to the Disney Property. (Other attractions and businesses beware…Will Universal offer the Harry Potter flights to MCO? How will this effect the rental car business?)


5. Will they have in flight characters? I don’t know if costumes can meet security or FAA standards.


6. Will screaming and crying children be given special Mickey and Friends toys and pacifiers to get them to keep quiet.? Just tell the kids Tinker Bell is flying the plane with her magic pixie dust!


7. Can Disney Trivia games and other activities abound in flight? 8. Of course, there will be Disney only movies in flight. 9. Maybe you will be able to book a flight themed to your favourite Disney Characters or movies that will feature appropriate food, costumes and activities.


10. Flight personnel will not be called Dumbo at any time, but maybe they can wear mouse ears instead of those boring caps.


11. There will be Aladdin's royal business class section, and of course there will be Hakuna Mattata service throughout the airline. I have to admit, this was one of the more fun articles to write. Send in


other suggestions for the airline and we will summarise them in a future article. And remember, you heard about this first in Park World, but of course rumours even from good sources don’t always come true.


Dr. Samuels has written over 250 articles for the amusement, theme park and entertainment industries. He provides diverse consulting services in general marketing and market research, facility development, customer service, safety, crowd, and event management and promotional activities programming such as birthday parties. He can be reached at samuelsj@mail.montclair.edu.


6


JUNE 2018


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