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Ride Profile


The future is Erratic!


Park World took a trip to Walibi Belgium last month to try Popcorn Revenge, the world’s first non-linear, mixed-media Erratic Ride, featuring proprietary popcorn characters.


This compact Erratic Ride launched in Walibi Belgium with Popcorn Revenge is the first member of a new family of “visitor-centric” experiences, accommodating attractions on as little as 400 square metres. Larger parks requiring higher throughout can turn to the XXL version. The concept can also be applied to dulling rides or other interactive attractions, featuring diverse characters and themes. “The user experience was


the starting point of our vision, the technical details followed, making sure the scene transitions and limited footprint are an enhancement rather than a limitation. Popcorn Revenge idemonstrates that Erratic Ride is definitely the way forward for interactive attractions, bu changing the rules and making the attraction much more thrilling and rewarding. Benoit Cornet, Alterface


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eveloped by Alterface, the story is that the popcorn pieces are tired of being eaten by cinema guests, so they revolt and get out of


control. They pop out of their boxes and annoy visitors who shoot and immobilise them with a caramel dispenser, thus saving the movie theatre. This all takes place across individual mini-theatres each showing different popcorn characters, from pirates to spacemen, depending on the film playing. Guests take the ride together and compete for the highest


score, making it perfect for those into gaming. What is so unique about this ride is that it is not linear - the route and sequence changes for each individual ride, making it a different experience every time. Not only does this encourage guests to come back and see what they missed, it gives the gamers among them another opportunity to beat their last score, with a different film. “Popcorn Revenge is a groundbreaking world premiere, aligning image technology and erratic, or unpredictable movements,” says Jean Christophe Parent, managing director, Walibi Belgium. “Not knowing in advance the route you will take as a visitor makes for a very thrilling experience and we are very proud to be the first park in the world to offer this attraction. “What makes Popcorn Revenge stand out is the interactivity.


Anyone can easily shoot without training or explanation, and still experience a very challenging gameplay. Secondly, young


and old can have fun together, as a family or amongst friends. Anyone above 95cm and three years of age can embark! And finally, the indoor aspect makes this very appealing. As Belgium weather conditions are not always ideal, it is an asset for our park to have strong indoor attractions.”


A whole new experience The Popcorn Revenge attraction is built as part of Karma world, a brand new area the park is creating with the senses and colours of India. “India’s successful movie industry however, is not so well known,” says Parent, “so we instead used an Old British Empire, Victorian cinema style. “Our team also enjoyed developing an extensive range of


merchandising products, with lots of possibilities as Alterface is the IP creator and license holder, so the sky really the limit… “Popcorn is a comprehensive IP with a solid offer of


merchandising. That’s also why we have, for the fist time, built a shop inside the attraction as we believe the popcorn characters will seduce many guests to take home a present or souvenir,” says Parent.


Benoit Cornet, sees endless possibilities with the IP which is


fully owned and patented by his company. “The intention is to make the IP evolve so that, besides the cinema and studio world it can adapt to any type of environment to ‘invade’: museum, restaurant, shopping mall and many more. As universal IP, it can easily be developed into further attractions, while offering plenty of opportunities for merchandising,


JUNE 2019


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