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Park News www.parkworld-online.com


The Simpsons in 4D opens at Broadway at the Beach


T


he Simpsons in 4D has opened at Broadway at the Beach, Myrtle Beach, South Carolina. This highly anticipated attraction features authentic


he SiSimpsons in 4D


recreations of the show’s famous Kwik-E-Mart and iconic Aztec Theater, bringing a slice of Springfield to South Carolina’s popular tourist destination.


The Aztec Theater is a family-


friendly motion experience in a state-of-the-art 4D theatre that showcases a dynamic special effects-filled adventure starring America’s favorite animated family, The Simpsons. Characters from Springfield, U.S.A. are lined up outside of the Aztec Theater as part of the fun exterior design. Inside the Aztec Theater lobby, visitors can join Homer and Marge on the red carpet, celebrate the career of Troy McClure, and enjoy pre-show clips featuring some of Springfield’s


4D has opened at Broadway at fifinestt, including Itchy and Scratchy. nest, includi ding Itchy and Scratchy There’s more to explore at the authentic Kwik-E-Mart


next door. The fully-themed convenience store has been brought to life with select products, including Buzz Cola, Lard Lad Donuts, and six show-inspired Squishee flavors. The Simpsons in 4D was


created in partnership with SimEx-Iwerks Entertainment, FoxNext Destinations, and Gracie Films. “We are excited to share this immersive, multi- sensory experience featuring the world’s most advanced 4D attraction technology,” said Michael Needham, Founder and CEO, SimEx-Iwerks


Entertainment. “The reaction to the opening of the Kwik- E-Mart has been overwhelmingly positive and we see fans from all generations thrilled to be part of The Simpsons story.”


Intercard and Pinnacle entertainment join forces


Intercard and Pinnacle Entertainment Group have teamed up to serve the arcade and FEC market by providing each other's clients with cashless technology and arcade consulting services. Both companies are well- known in the industry, have customers around the globe and even share a connection to the city of St. Louis. The two companies have worked


together informally since 1990, when Pinnacle's president George McAuliffe was vice-president of operations at Edison Brothers Entertainment in St. Louis, running 135 arcades including those at Dave and Buster's locations. Ray Sherrod, founder of St Louis-based Intercard, invited McAuliffe to test his new debit card technology at Edison's arcades. "We had already been exposed to


the concept of play cards and I saw the potential in it," recalled McAuliffe. "We bought our first Intercard system in 1998 and it's been very friendly with [Ray's son] Scott over the years. We're fortunate


26 The Simpsons is now in its 30th season and in


development on seasons 31 and 32 with more than 600 episodes. It has a tremendous following. Broadway at the Beach is South Carolina’s number


one tourist, shopping, dining, and entertainment destination attracting millions of visitors annually. Broadway is set on 350 acres (142 hectares) in the heart of Myrtle Beach and features world-class shopping, dining and entertainment in a series of magical, interconnected villages, surrounding the 23-acre Lake Broadway. Broadway’s tenant mix includes attractions, restaurants and eateries, specialty shops, and hotels.


At Intercard's IAAPA 2019 booth in Orlando are Intercard's CEO Scott Sherrod (c) with George (l) and Howard McAuliffe of Pinnacle Entertainment


to come together in this business. Intercard is of course, a leader in their field. We like to think we're a leader in what we do. And so we are combining our talents together on behalf of our clients and the industry in general.” "Intercard's strength is our technology and Pinnacle's strength is its knowledge in operating family entertainment centers and using our technology," added Scott Sherrod, CEO of Intercard. "That and our combined decades of experience in the industry adds a tremendous amount of value for our mutual customers."


Schlitterbahn announces 40th anniversary celebration


Schlitterbahn Waterparks and Resorts are celebrating 40 years of delivering water-themed fun with a big anniversary celebration on the first day of summer, June 21st. On that day, there will be a little something extra for everyone at Schlitterbahn’s New Braunfels, Texas, location. For over 40 years, Schlitterbahn is said to have invented everything from the


uphill water coaster to the soft surfaces on water playgrounds. Schlitterbahn parks have hosted millions of families, celebrities, and kids of all ages and over time, grown into a beloved Texas Icon.


JUNE 2019


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