Company Profile

the option to purchase rides off the peg, many of our projects are the result of them coming to us with an idea which we then work with them to develop - with us, it’s more of a partnership.”

Leading the way as a top exporter Edward joined the company in 2014 bringing with him over 20 years’ experience on the operator side at Drayton Manor. “I was involved with the purchasing of many rides and attractions during my time at Drayton, including a Simworx 4D Theatre, so having been sat on the other side of the table, I al- ways think, ‘what would I want to know?’ I’ll often ask the client ‘have you thought of this, have you thought of that?’, to make sure the attraction is absolutely right for them.” It’s an approach that seems that seems to be

working - the company has grown exponentially in the last few years, a “real highlight” being its inclusion in the Sunday Times Heathrow SME Export Fast Track 100 listing, says managing director Terry Monkton when I meet with him later. The table ranks Britain’s top 100 small and medium-sized (SME) companies with the fastest growing international sales over two years. Simworx hit the 2016 league table at number 49. The listing is compiled by Fast Track and published in The Sunday Times each May. It is sponsored by Heathrow Airport and sup-ported by the government’s Exporting is GREAT campaign. To qualify for the table companies must have total sales of between £5m and £25m in the most recent year, with international sales at least 20% of total sales. Entrants must also have an average two-year international sales growth of between 30% and 360% per annum and staff numbers of between 10 and 400. In 2015 Simworx completed the acquisition of

RoboCoaster, an internationally recognised developer of Intellectual Property for use in passenger carrying robotic technology and trackless

dark rides. The two companies had been working together for two years prior to the acquisition under a highly suc-cessful Teaming Agreement, combing RoboCoaster’s pioneering robotics capability with Simworx’s motion simulation and audio visual experience - and there have been many exciting innovations since, says Edward.

Showtime! On my way to the new testing facility, where I am about to see the new Mini Flying Theatre being assembled and tested ready for a client in Vietnam (all Simworx products are tested and assembled in the UK), I also meet with the head of quality control, Ian Taylor. He explains that there are stringent processes in place to ensure the seamless integration of its rides and attractions into parks all over the world, with each project being individually assigned

to a team to see it through from concept to com- pletion. And should the client wish their Simworx product to be serviced by the company’s highly trained service engineers in the months and years ahead, that can be arranged too, he says. Stepping down into the factory, I am greeted by

an AGV (Automated Guidance Vehicle), which Ed- ward describes as “the next generation of trackless dark ride transportation”; no tracks no power ca-bles, and with an acceleration of 0.3G “it’s unrivalled in the industry,” he says. Unfortunately, I’m just that little bit too early to try it out, first demonstrations are to take place here in a couple of weeks and the company is “already talking to parks." Available with a variety of different motion systems, seating capacities and on-board 4D effects, combined with a custom designed AV solution, the first Simworx AGV dark rides will start appearing in parks worldwide from soon and are sure to be a hit. We also pass a version of the Paradrop VR,

created in partnership with adventure attractions special-ist, Frontgrid. Designed for indoor theme parks, family entertainment centres and destination visitor attractions, the ride combines self-controlled physical movement with free-roam virtual reality content to deliver a highly realistic paragliding sensation - and sales are literally soaring. Leading me through to the new testing facility,

Edward explains the reason for taking on the new space is to be able to demonstrate even more of the Simworx product range to clients from June on-wards. It’s here that I get to see the to see the Mini Flying Theatre. An innovative product, the Mini Flying Theatre enables 20 riders per cycle to experience unique movements perfectly synchronised with a movie being played on a 1/4 dome screen. Provided in full turnkey solutions, it is supplied with surround sound audio and a HD/2K or 4K 3D projection system. Service engineer Ross McNeil shows me the plans, talks me through the pre-show and around the ride itself so that I can visualise it in action, while explaining all the different elements that need to be tested and signed off before the product can be

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