SBC SUMMIT BARCELONA
Sojmark said: “Over the years, this zone has garnered significant attention, as delegates have directly experienced how gaming innovations are transforming the player experience and propelling business achievements. We look forward to witnessing the emergence of the next wave of gaming advancements this year and an exhibition floor bustling with a vibrant exchange of knowledge, cutting-edge innovations and business deals.”
The ‘Casino & iGaming stage’, one of seven stages across the summit, will host two separate conference tracks throughout the event. The Future of Casino & iGaming track will maintain a focus on future innovations in the industry, such as how iGaming can create more immersive experiences through immersive technologies like virtual reality (VR) and live casino, and whether artificial intelligence (AI) is aiding suppliers to meet the ever-evolving demands of players. The Casino & iGaming Innovation track will focus on the product side of things, with discussions on game mechanics, the rise of multiplayer slot games and their impressive player engagement, and whether NFTs and gamification hold the power to truly enhance player experience.
During the panel discussion titled ‘The Next-Gen of Casino - Measuring the Influence of Web 3.0, UX, and Video Games’ distinguished CEOs will delve into the prominent trends and technologies that have significantly impacted the gaming landscape in recent years. Experts Sarah Stellini (CEO, Hero Gaming), Francesco Postiglione (CEO, Casumo), Allan Auning-Hansen (CEO, CEGO/
Spilnu.dk) will be joined by the moderator Mark Grech (Founder, ProdMark 365) and explore how innovative technologies, metaverse casinos, web 3.0, and a harmonious relationship between artificial intelligence (AI) and user experience (UX) can elevate and revolutionise player experience. The ‘Global Casino - New Market Opportunities’ session will see speakers Ross Parkhill (CEO, Rhino Entertainment Group), Matthew D`Emanuele (CEO, Mystino), Thomas Carvalhaes (Managing Director, Vai de Bob), and panel moderator Rob Fell (Advisor, RiskCherry), discuss the most effective strategies for entering burgeoning markets. The panel will provide diverse perspectives on the role of newly-regulated sports betting markets and the significance of successful grey market examples, in establishing trust within new regulatory frameworks, thus driving the path toward casino regulation.
In the session titled ‘Keeping Slots Dynamic - Are Crash Games and Loot Boxes Influencing Slot Innovation?’ experts will engage in a discussion on the challenges faced by game studios in satisfying players’ demands for high return to player (RTP) and
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reward systems, while also leaving space for innovation in the industry. Panellists Laura Petrauska (Head of Casino, Bet99) and DR. Eyal Loz (CPO, RubyPlay) and moderator Lewis Phillips (Senior Account Director, Square in the Air), will offer their valuable insights to the audience exploring the delicate balance between meeting player expectations and fostering innovation in the dynamic world of slots.
SPONSORSHIP, MARKETING & DATA TRACK
Industry specialists will have the opportunity to discuss the latest sponsorship trends and marketing tactics at the dedicated ‘Sponsorship, Marketing & Data’ track. The agenda will introduce attendees who are in search of effective methods to expand their business with innovative marketing strategies, presented by a range of industry visionaries. Attendees can anticipate discussions that encompass a variety of topics, including the novel approaches that sports clubs and leagues can adopt to diversify their revenue streams, the necessary measures sports teams should undertake to thoroughly evaluate the risks and opportunities associated with gambling sponsorships, the potential the Middle East region holds for esports, and more. Sojmark said: “The ‘Sponsorship, Marketing & Data’ track is an exciting new addition to our conference agenda. The track will equip attendees with the strategic knowledge to amplify their brand, master marketing intricacies and utilise data on a global scale. This track will prove integral to attendees as more markets in the US, Latinoamérica and Europe evolve.” Kicking off the conference track is the panel titled ‘Sports & Sponsorship Landscape - Growth Markets and Partnerships.’ This panel will delve into and assess gambling sponsorship in emerging markets like the US and LatAm, along with well-established
markets such as Europe. Industry experts Zeno Ossko (CEO, BetWarrior), Fellipe Fraga (Chief Business Officer, EstrelaBet), Pablo Arquero (Head of Sponsorship, Real Betis) and panel moderator Hristo Spasov (Director Sports Betting, Codere) will engage in discussions about enhancing engagement in Europe, overcoming the plateau effect. They will also delve into the distinctive opportunities that markets offer for sports teams seeking partnerships with gambling brands, as well as the strategies that sports teams can employ to navigate the intricacies of varying global markets.
The session titled ‘Football Fever: Tapping into Latin America’s Strength?’ will analyse the flourishing Latin American sponsorship market and hypothesise its evolution in the coming years. Expert panellists Rafael Ganem (Commercial Director, Botafogo), Francisco Lorenzo (Brand Manager, River Plate), Roby Martinez (Comision Directiva, Racing Club), Eduardo Quintes (Marketing Manager, CR Flamengo), alongside panel moderator George Harborne (Director of Sponsorships, SBC) will discuss whether the global push on responsible gambling will affect the sponsorship landscape in Latin America, the regulatory challenges that could affect opportunities for gambling brands and the strategies companies should consider to effectively engage with football fans. The ‘Comparative Sponsorship Markets - Culture, Regulation and New Opportunities’ panel will look at the landscape of sponsorship partnerships and their regional complexities. Panellists Dmitry Belianin (CCO, PMI), Adam Lamentowicz (VP, Superbet Poland), Javier Troncoso (CCO, Futbol Sites) and panel moderator Russell Yershon (Director, Connecting Brands) will explore the challenges sports teams and operators face when entering multi-region partnerships, especially when taking into account varying cultural and regulatory factors.
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