ONLINE NEWS
Sportingtech reveals new product developments
Sportingtech has revealed new product developments, providing a superior experience for players when using the sportsbook platform.
The Share-a-Bet function capitalises on the influx of influencer involvement within sports betting and highlights Sportingtech’s ability to keep its finger on the pulse of engaging marketing strategies that appeal to social media savvy audiences.
Once a bettor has built or placed their bet, they can share to social media platforms seamlessly direct from their betslip. This integration showcases how the full-service provider is assisting expansion for operators via influencer marketing.
Bettors will be able to make the most of this new tool with the platform’s sleek compact view, allowing for ease of use on mobile devices. The improved user interface will provide seamless navigation across the sportsbook, able to scroll using just one hand between the top sports and leagues from the platform’s homepage.
In addition to these new improvements, the number of competitions and markets available within Sportingtech’s Bet Builder offering has been increased, critically adding Brazilian Serie A football inclusive of
statistical player markets such as shots, assists, cards and more.
Enhancements across team, player and match markets have resulted in a 35% increase in available markets, giving players more opportunities to wager on their favourite sports, significantly improving the sportsbook product.
Tommy Molloy, chief sportsbook officer, at Sportingtech, said: “The new Share-a-Bet feature emphasises our ability to tap into behaviours and capitalise on current trends in the industry. Sports betting has now become a huge social activity and operators are sure to see increased levels of engagement as players maximise the opportunity to communicate with friends and followers on their social media platforms. “The new compact view will provide bettors with the simplicity they crave when placing bets, and to considerably add to the number of competitions and markets within our Bet Builder showcases our intention to provide the largest array of wagering opportunities.”
NeoGames enhances senior leadership team in North America
NeoGames S.A. has significantly enhanced its senior leadership team in North America, following the appointment of Robert Wesley as the company’s new vice president of North American customer development effective August 1.
Wesley joins NeoGames after 25 successful years at the Virginia Lottery, where over the course of his tenure, he held a number of signifi cant positions, with his most recent being Deputy Executive Director of Lottery. Under his leadership, Virginia’s iLottery programme became the top-performing U.S. jurisdiction in less than three years from initial launch. In addition, overall lottery sales grew by 23% in the most recently completed fi scal year. In his new position, Wesley will draw on his many years of experience to serve as a resource to lotteries throughout North America that are interested in enhancing their interactive experience. He will also assist and support NeoGames’ existing customer base with best practices in the delivery and growth of their iLottery programmes and products.
Moti Malul, CEO of NeoGames, said: 6 SEPTEMBER 2023 GIO
“Robert is hugely respected within the lottery industry and has an incredible track record of delivering iLottery growth during his time with Virginia Lottery. As we have consistently demonstrated, our iLottery offering is the industry leader and we want the right people to drive our efforts as we look to accelerate our customers’ success. Robert joining NeoGames is a major coup and sharing his expertise with our customers will undoubtedly help to grow their businesses.” Wesley added: “It is a thrill to join NeoGames and work with such an impressive portfolio of lottery partners. The North American iLottery market is one that continues to grow rapidly and NeoGames is in a prime position to support lotteries who are interested in enhancing the interactive gaming experience they offer. I am excited by the new challenges that lie ahead and look forward to sharing my expertise with the NeoGames team and our lottery partners.”
Greentube bolsters position in Peru
Greentube has strengthened its market reach in Peru by launching its titles with leading operator Inkabet (part of Betsson Group). The deal has seen a wide range of Greentube games go live with Inkabet in one of South America’s leading online markets. Players at
Inkabet.pe can now enjoy classic Greentube favourites Book of Ra deluxe™, Sizzling Hot deluxe™ and Lucky Lady’s Charm deluxe™, as well as cutting-edge titles including Diamond Link™: Mighty Buffalo and Diamond Link™: Mighty Emperor. The launch further improves Greentube’s position as a leading player in the region. Its content is already live in Buenos Aires City, Argentina, while players in Chile and Ecuador are also able to enjoy a range of games that are proven to resonate strongly with local audiences.
BF Games strikes deal with SOFTSWISS
BF Games has secured a global content partnership with iGaming giant SOFTSWISS, presenting exciting new opportunities for both providers.
As part of the deal, BF Games’ rich portfolio of more than 80 creative slots while be made available to SOFTSWISS’ operator network via its extensive content hub, the Game Aggregator. Players in key regulated markets across the world will soon be able to enjoy top BF Games releases such as Horizon Hunters, Stunning Cash and Chicken Madness Ultra. This latest collaboration with internationally renowned iGaming software provider SOFTSWISS follows a period of signifi cant geographical expansion for BF Games, which is already making strides in Europe, North America and LatAm.
Claudia Melcaru, head of business development at BF Games, said: “This partnership with the SOFTSWISS Game Aggregator evidences BF Games’ commitment to becoming a leading global slots provider and marks a period of signifi cant expansion. “BF Games continues to develop thrilling games and now SOFTSWISS’ operator partners can provide our ever-growing portfolio to their players worldwide.”
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80
