ICE 22 REVIEW
Endorphina The company looks back at another successful trade expo…
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t was a pleasure for us to take part in such an event and it was everything that we expected and more. As a team of 20, we were able to have over 150 meetings in three days. Being able to see familiar and new faces made us extremely thankful and
Soft2Bet
Soft2Bet exhibited at ICE with one of the most eye-catching stands at the event
networking in mind, fostering like-minded discussions on innovation that the industry sorely missed during the event’s enforced hiatus during the lockdown.
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After two years away from ICE London, Soft2Bet hit the ground running with this brand-new design, which demonstrated a variation of innovations the company has recently brought to the iGaming industry, including the recent launching of its updated platform, which offers a comprehensive range of improvements and innovative features needed to cover the full spectrum of casinos and betting. The new platform was developed to reinforce Soft2Bet’s aggregation capabilities, taking into account the necessary security requirements, fault tolerance, and personal data protection.
12 MAY 2022 GIO
stand made up of three digital screens, five private meeting rooms, and four light-designed meeting boxes, the Soft2Bet space was designed with
happy to be able to participate once again. At our stand, our very own physical Cyber Wolf took the spotlight to welcome in our newest slot under the same title - Cyber Wolf.
Jan Urbanec, CEO at Endorphina, said: “Even though we had some reservations about this
year’s ICE due to major exhibitors not being present, Endorphina had confidence that Clarion events would make the most relevant event in our industry stay on top. We were not disappointed and we can count ICE 2022 as one of the most productive events so far.”
The event also gave the company the chance to discuss its continued growth, having recently strengthened through a commercial deal with Wizard Games that has seen it bolster its offering with exciting new content, as well as launching a new, updated website. Recent expansion was also a hot topic of discussion, with Soft2Bet recently obtaining a
licence from the Irish Revenue Commissioners, allowing the company to offer its services in Ireland. Soft2Bet’s entry into the Irish market is the operator group’s latest strategic move; the company is currently in the process of expanding its global footprint across numerous regulated markets. The move adds to the provider’s rapidly growing European presence, having recently secured a licence to operate in Denmark earlier this year and in Sweden in 2019.
Hamza Afifi, PR director at Soft2Bet, said: “This is the best stand we have had to date.” “Bringing such a high-quality stand really added to our presence at this year’s event, perfectly demonstrating our intentions to keep momentum high as we look to foster further growth for Soft2Bet and provide the industry with even more innovative solutions.
“Our year has started positively and this has only been affirmed by three days of busy footfall on our stand. It has been a delight to see partners, friends and colleagues from around the world and show them our gratitude for their continued support – Soft2Bet is committed to providing the best possible casino and sportsbook experiences, and we look forward to exploring even more promising opportunities in the coming months.”
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