ICE 22 REVIEW BetConstruct BetConstruct successfully presented its sophisticated portfolio of complete iGaming solutions at ICE R
eflecting the philosophy of harmony, excellence and innovation, BetConstruct’s showcase proved to be one of the most eye-catching during the show.
Challenging the existing patterns, BetConstruct decided to strengthen its imprint in the African region and develop another diverse market for the partners. Infused with the ongoing What’s Yours is Yours campaign of the African market, BetConstruct dedicated its stand design to the spirit of the region. Being the concentration of networking, business talk and entertainment, the company’s stand and bar was inspired by the culture of the continent and reflected the philosophy of total freedom of choice.
BetConstruct also took the opportunity to showcase its separate live casino brand, CreedRoomz for the first time. This debut included its newest robot dealer Roba. Being the first to bring robotization to the industry, CreedRoomz provided visitors with a unique opportunity to
SIS
ICE London 2022 exceeded expectations for SIS, with the enhanced 49’s Live Numbers product particularly catching the attention of attendees
I
t was a long overdue return to face-to-face interactions with customers, colleagues, and operator prospects. From the get-go, the SIS stand was popular with delegates, who were interested in the company’s products and services, particularly the new offerings it was showcasing.
One of the key products that caught delegates’ attention was its 49’s Live Numbers content. The
iconic 49’s brand, with its highly engaging presenters, celebrated its 25th anniversary this year, and has seen significant investment from SIS in the last 12 months.
Now boasting a more contemporary look and feel, the offering incorporates a range of highly engaging live Numbers products such as the original twice daily live draws, and its two new products: 39’s, with draws that take place every 15
witness innovation in flash. Another proud exhibit at BetConstruct’s stand was the AI assistant, Hoory. Hoory was tasked with taking drink orders, and showing on-site how effective the technology is in delivering users what they want. A brief peek-through would be enough to see the scope and the scale of BetConstruct and the diversity of products and integrations available
on Spring Platform and ready to be activated with a single click via SpringBME. ICE 2022 proved to be a huge success for BetConstruct with remarkable offers, networking, special deals, and unique discoveries. The concepts of trust, harmony and freedom in choice of products and operations will be the core idea for BetConstruct in the future.
minutes to provide more frequent betting opportunities, and Fast 15’s, which features high frequency live draws every two minutes. SIS also showcased its refreshed 49’s website, with a mobile-first approach, which attracts huge visitor traffic, and offers opportunities for affiliates to be integrated, driving further engagement opportunities.
SIS’ investment in the refreshed 49’s product offering has already led to strong results with increased revenues and profitability for online and retail operators worldwide, including bet365, Betfred, Boylesports, Coral, Ladbrokes, William Hill, and South African brands Hollywoodbets and Marshalls World of Sport.
The significant interest in the 49’s product portfolio at ICE London is testament to the continued popularity of the long-standing and high-quality Numbers offering and SIS’ investment in new products which appeal to bettors. Jess Mills, head of product proposition at SIS, said: “ICE London proved to be a very positive experience both on a personal level and business- wise, and we would like to thank everyone who paid us a visit across the three days. “We are pleased that our wide range of products and services were so well received and in particular, that our 49’s live numbers draw attracted plenty of attention. Product innovation in line with customer needs is fundamental to everything we do. The iconic twice-daily Original live draw is much loved and boasts a great heritage, and our new products provide incremental high-margin betting opportunities.”
GIO MAY 2022 11
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