www.casinointernational-online.com EDITOR’S COMMENT Managing Editor: Jon Bruford
Well, ICE is still on – thank goodness – but not in the form we all know and love, which is a damn shame, but also pretty understandable. What will be fascinating is how the show rebounds next year, and what form it takes. Hell, even what country it’s in. Elsewhere in the industry, SG has rebranded to become Light & Wonder, which is such a logical progression it blows my mind they didn’t do it sooner. I’m kidding, of course, and when I read the news I must confess I checked the date as it would have been a really excellent April Fool. But when you drill down into it, the company is making more of its experiential leanings, and since divesting itself of the lottery business, that is the very market they’re in – cross-platform gaming experiences. SG wasn’t cutting it as a brand name, and the company never fully leveraged any of the company names they absorbed over the years, so this makes as much sense as anything else. For anyone that hasn’t heard me plug this shamelessly yet, by the way, you can fi nd my podcast at www. thegamblingfi
les.com – be warned, it’s not under the CI banner and is very much my own thing. Well, mine and Fintan Costello’s. I think it’s fair to say it has ‘personality’. In other news, the fi rst iteration of the freshly-mutated Casino Awards is due to take place on the fi rst night of ICE and it promises to be a cracker, with most of the major operators in Europe in attendance. Be there or be square. Until the next time,
Jon Bruford Managing Editor, Casino International +441584 877177 /
jonbruford@yahoo.co.uk / @RunJontyRun @CasinoInt
NEWS
JCM installs digital signage at Rolling Hills
JCM has installed new digital signage solutions at Rolling Hills Casino & Resort, with a 1.9mm DSS MAX-R 11.6’ x 6.6’ seamless digital display in the casino’s Rock & Brews Restaurant. It is the largest seamless interior display in the region, and guests can enjoy live sports action along with casino-generated promotional content. At the centre bar, JCM has installed a 1.2mm 10.5’ x 5.9’ VB DIAMOND display to broadcast live sporting events. MAX-R is a modular digital signage solution
featuring 20” x 20” panels that can be joined together and scaled to virtually any space. VB Diamond features awe-inspiring mini and micro-LED technology resolutions (4k and 8k). Steve Neely, Rolling Hills Casino and Resort
general manager, said: “JCM’s video products have enhanced the viewing experience for our guests.” “They have helped reinforce that our venues
are the destination for guests to follow their favourite teams.” Dave Kubajak, JCM SVP of sales, marketing &
Diamond Digital Signage Solutions are a fl exible way for casinos of all sizes to transform practically any space into an entertaining experience. The possibilities are limited only by the imagination.” “We are excited to partner with Rolling Hills
operations, said: “JCM’s MAX-R and VBEVERI Apr19 CI:Layout 1 05/04/2019 09:06 Page 1
Casino & Resort to create the region’s largest seamless interior display. Their restaurant and sports bar are perfect places to watch the game and play the casino’s Million Dollar Pro Football Frenzy.”
SUZOHAPP to participate at FIJMA Madrid
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CASINO NEWS
SUZOHAPP will be exhibiting at the Feria Internacional del Juego (FIJMA) in Madrid, Spain on March 15-17. At this year’s show, SUZOHAPP will be presenting its new products: the Dual Change Cashless, a new contactless change machine, the BluMax, a PC platform ideal for sport betting terminals, the AGE300 ID card reader and the Custom Kube II Lottery and Modus 3 printing solutions.
In addition, SUZOHAPP will be showcasing the highlights from its offering including individual components and complete solutions for OEMs and operators. This includes coin and bill validators, monitors, locks, pushbuttons, printers, scanners as well as a range of coin and note counters and sorters for the casino cashier.
Piero Martellotta, regional director for Spain, said: “As a primary supplier to casinos, operators, and OEMs, we aim to be a single source for our customers when it comes to their hardware needs whether that be in complete solutions, or peripheral components and replacement parts,”
“Looking forward to seeing you at FIJMA22! We are very excited about meeting everyone in person. It will be great catching up again with friends and customers from across the industry.”
SUZOHAPP and its Spanish partners, Automated Gaming and Carrión Coin Sistems, will be located at booth F1.
4 MARCH 2022
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