A – Z EXPOS
Brands, Bandwagons and Bullshit
Gaming industry veteran Harry Lang has written a guide to marketing for those starting out in the industry, and for those who might just need a refresher. We present a sample chapter, with ICE a short distance away, to help you navigate the beast that is the industry expo…
H
arry Lang says of the book: “When I started out in advertising, I had no idea how anything worked or what anyone did. Things are better these days with inductions and on the job training but the marketing, advertising, PR and media industries
with all subordinate channels can still look daunting. “I wrote ‘Brands, Bandwagons & Bullshit’ as a guide to the
basics, from getting your fi rst job through to writing a strategy and running campaigns. “There are also a number of case studies that bring the
theories to life, hopefully offering a user friendly guide for both young starters and also those senior business people who still believe, against all evidence, that marketing is a waste of money.” Brands, Bandwagons & Bullshit is available to buy as a
paperback or ebook at Amazon at:
http://amazon.com/author/ harrylang
Making The Most Of Conferences An A to Z Guide
Here are a few pointers to get more out of your time at industry conferences, whether as a speaker, delegate or show pony: -
Advanced planning – the yearly budget review gets most of us thinking about which conferences to go to and which to skip. It’s also when you can start negotiating for better multi-show deals, better fl oor positions and added value stuff like hanging banner branding. Last minute panic shopping is a nightmare, trust me…
Breakfast – the most important meal of the day, it’s often said, and never more so when you’re going to be on your feet for eight hours in daylight and probably more at night.
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Calendar – whether Outlook, Google or a printed Excel sheet try to avoid overbooking yourself with meetings. Some inevitably overrun and half the point of a conference is the ability to wander the fl oor and have unplanned conversations with potential leads.
Drinking – things have moved on in terms of the work/ play balance but we’re still an industry that enjoys burning a candle at both ends. If you’re young enough to hit the parties and still be switching the stand on at 9AM then all credit to you, but I’d suggest front-loading your meeting schedule to leave a more mellow schedule towards the end of the show.
Event Manager – They own the show, but despite the fact that you’ve paid a fortune to have your own slice of real estate you’re not the most important person in the room. Be nice to them and when the inevitable calamity happens or your Wi-Fi drops off, they’ll be much more likely to go out of their way to do you a solid.
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