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Sharmilee Daru PR launches gaming division, ‘4WD Gaming’ to lead brands targeting sector growth
Sharmilee Daru PR, known for its contribution in the gaming space, most notably with Nazara Technologies Ltd., has announced the launch of its new specialized gaming division, 4WD Gaming to address the growing demand in the Indian gaming ecosystem. It will exclusively focus on gaming PR and marketing services for Indian and international brands. 4WD Gaming will encompass all categories of
gaming and extend its services to brands in the space of content, talent management, esports, gamified education, game development, publishing, fantasy sports, skill-based and real money gaming, Web3 & blockchain among others. Sharmilee Daru PR has been a pioneer and
worked with multiple gaming brands over the years, assisting them in navigating the market and media space. With a proficient set of people running it, the new division will be solely dedicated to the rising gaming industry. Apart from Nazara Technologies Ltd., the team’s portfolio consists of various gaming brands and IPs including Nextwave Multimedia of World Cricket Championship fame, Evenbet Gaming, HalaPlay, Trinity Gaming India, Sportskeeda and Nordanvind Investment Ltd. among others. 4WD Gaming aims to successfully launch
brands and strengthen its presence in the existing 32 MARCH 2022
gaming market. It will strategically ground brands by offering both tactical and long-term communication strategies along with solid execution aimed at desired perception. 4WD Gaming will look to impact the bottom line while adding value to companies, products and services. The offerings will include public relations, marketing, content & copywriting, creators, digital gaming events and more. Given the exponential growth rate predicted at $5 billion by 2025 for the mobile gaming industry Sharmilee Daru, Founder, 4WD Gaming says, “It is thrilling to see so many innovative companies launching their new technology and gaming brands in the Indian gaming ecosystem. These companies are instrumental to the growth and mainstreaming of the industry and we at 4WD Gaming will help in the effective delivery of their brand ethos and consolidate their position in the rapidly growing ecosystem.” Given the expected surge and potential
opportunities the Indian industry holds, she further adds, “This seemed like the perfect time to launch the specialized division and we are excited to partner brands and deliver new experiences to fans and stakeholders, driving innovation in gaming communication.” The founder, Sharmilee Daru has more than two
decades of experience in the communication space. She has been instrumental in creating successful brands by providing guidance, training and strategic direction. From consulting with big names of the industry
like RIL and HUL to emerging gaming startups, her experience as a communication advisor with a sharp eye for detail and strong domain knowledge has culminated into the inception of 4WD Gaming.
Goa to permit casinos at 100% capacity
In light of fewer Covid-19 cases, the expert committee has advised resuming economic activities with 100% capacity, said Goa Chief Minister Pramod Sawant recently. The government will take the decision and will resume activities including the operation of casinos at full capacity. Given the declining COVID-19 graph in
Goa, the experts’ committee of the state government on 28 February recommended that access to indoor activities be allowed to fully-vaccinated people and all restrictions on such facilities lifted, a member said. If accepted, the recommendation will
provide a big relief to indoor activities like casinos and theatres which are presently operating at 50% capacity. The committee has also recommended that schools be allowed to function with a hundred percent capacity. Amid a sharp increase in COVID-19
cases in Goa, the government in December 2021 issued an order restricting casinos to operate only to 50 per cent capacity with entry restricted to people who are fully vaccinated or those carrying a negative RTPCR test report. Only people who are fully vaccinated and possess a certificate of both doses with 15 days gap since the administration of the second dose will be allowed to enter casinos. The casino industry has seen a
complete washout of two quarters this financial year. Casinos that closed in March-April 2021 in the backdrop of the second wave, reopened in September. Meanwhile, Goa on Wednesday (2
March) recorded 16 new cases of COVID-19 and three casualties due to the infection, an official from the state health department said. With this, the tally of infections in the coastal state has reached 2,45,056, while the toll stood at 3,825.
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