A – Z EXPOS STATESIDE malkovkosta/Adobe Stock
Flight times – unless you work for yourself or the tightest of low budget start up you don’t have to get the cheapest flight in. You’ll never be at your best if you start a show after 4 hours sleep and a 4AM flight.
Giveaways – USB sticks, free pens, iPads – don’t put them in a bowl at the front of your stand – there are numerous punters who probably don’t even work in the industry who trawl conferences collecting freebies. Instead I’d suggest having one big stand-out branded prize and doing a draw from all the meetings and contacts you made during the event, ensuring you get their correct contact details.
Hotels Vs. Apartments – I personally favour the value offered by a luxury Airbnb near the conference venue. Less costly and more homely than a hotel with the added benefit you can have a remote office set up so you and your team can work pre and post conference. In Barcelona I once found a converted tugboat with party terrace for half the price of four hotel rooms, so don’t be afraid of getting creative with your digs[HJ1] .
Jealousy – More often than not a well-designed 3x3 stand with adequate seating space will fit your needs perfectly and give you change from $15k to set up in its entirety.
Know Your Customer – KYC isn’t just for anti-fraud – be sure to strike a balance between generating new business and taking time to meet with your current base. They’re being aggressively targeted by your competitors at the very same event, so show them some love.
Lunch – by 1PM you and your team will be getting into sugar crash territory. Make sure you, your team and your promotional staff are fed and watered in good time. It’s always a good idea to cover the cost too – it generates valuable good will and they’ll be more likely to go the extra mile for you.
Models – we’re seeing less near-nude body painted promo models these days, but this outdated trend hasn’t, sadly, been
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