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IGB LIVE 2022 Paysafe iGB attendees will find leading payments platform Paysafe at stand M30


purpose is to enable operators and players to connect and transact seamlessly through industry-leading capabilities in payment processing, digital wallets, and online cash, or eCash, solutions. Through these integrations, and our Income Access MarTech business, we support operators in maximising player acquisition and retention. Paysafe solutions are delivered through an integrated platform, and geared toward mobile-initiated transactions, real-time analytics and the convergence between brick- and-mortar and online payments. Our heritage is in the gambling industry, where we built our reputation through being able to navigate complexity in a highly- regulated industry – thanks, in no small part, to our expertise in risk and compliance – and facilitate simplicity for our customers.


W The state of play


Paysafe already serves around 1,500 operators across the global iGaming industry. With the expansion of the US online gambling market from 2018, we have been building on our leadership in Canada and Europe. We currently support around 75% of operators in the US with payments or marketing solutions across 21 jurisdictions.


e support operators with marketing technology and services through our Income Access business. In payments, our core


We see three consistent challenges for iGaming operators. The first is around winning the battle for new customers. Working with a partner like Paysafe with leading expertise in both payments and marketing, and an active consumer base of over 10 million consumers, helps operators overcome this hurdle.


The second challenge is associated with operators entering new markets such as North America and Latin America. Here, it’s vital to team up with a payments and marketing partner which already has an established presence in target jurisdictions. The third is that iGaming businesses are now operating in a highly complex global marketplace, facing challenges from an increasingly fragmented payments landscape, an explosion of data, increasing threat of cybercrime and evolving regulation. Paysafe has a track record of making the complex simple, which is what sets both our partners and our own business up well for future growth.


All the ways players pay


Paysafe offers operators core, alternative and future payments services which draw on the full breadth of our expertise in integrated processing, digital wallets (Skrill and NETELLER), eCash solutions (paysafecard and Paysafecash) and instant bank transfer payments (SafetyPay, Pagoeffectivo, Rapid Transfer, Skrill Instant Funding).


Our recent acquisitions, SafetyPay and Pago Efectivo, have given us an established presence in Latin America. This enables us to support the growth of our iGaming customers into the region, in addition to North America and Europe. Our payments business is complemented by the digital and affiliate marketing technology and services of our Income Access business unit. The flexibility of our proposition means you can own or outsource as much as you want. Our strapline ‘Plug into Paysafe’ reflects how our technology and payments solutions support operators from a single point of integration and API. Our payments products are designed to help operators to future proof their businesses and accelerate growth through seamless player acquisition and retention while staying fully compliant and competitive and offering a frictionless player experience. Paysafe connects businesses and consumers across 100 payment types in over 40 currencies. Supporting our range of solutions, Paysafe has a best-in-class team of experts and 20+ years’ experience of global iGaming payments and digital marketing, which means we have a deep understanding of the challenges and opportunities this sector brings. We will be showcasing this full range of solutions and explaining how you can access them all via a single integration with Paysafe at this year’s iGB Live.


GIO JUNE 2022 19


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